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Paul Mosenson: Your Right Hand Man

Generate Growth for Your Clients & Prospects.

Happy to support you and your efforts. Stronger together. And your clients win.

Advance Your Clients’ Marketing Strategy in Tech or B2B with Paul Mosenson:

The Fractional CMO’s Strategic Edge

For Fractional CMOs steering through the complex currents of B2B and tech industry marketing, the need for a guide who combines deep insight with strategic acumen is paramount. Paul Mosenson emerges as such a navigator, offering a specialized focus on B2B media buying that is attuned to the nuances of the tech sector. Partnering with Paul arms your Fractional CMO services with targeted media and lead gen strategies and analytics, and that means offering clients more services; as Paul will complement you, with client growth the bottom-line.

B2B Media Buying and Lead Generation Support.

  • Lead Magnet Development: With a keen eye for what captivates tech professionals, Paul crafts lead magnets that cut through the noise, attracting and engaging the most suitable prospects for your tech offerings.
  • Funnel Optimization: Recognizing the importance of lead nurturing in the tech or B2B industry, Paul’s strategic sales funnels are designed to convert initial interest into enduring business relationships and closed deals.
  • Multi-Channel Engagement: Paul’s expertise extends to a strategic presence across various platforms, ensuring that your B2B marketing efforts reach the right audience, from LinkedIn to industry-specific trade journals and content portals.

For Fractional CMOs in the tech and B2B domains, collaborating with Paul Mosenson means elevating your services with a partner whose experience and strategic insight are tailored to the unique challenges and opportunities of the B2B or tech industry. We work together, and the client wins.

 

Measurable Ad Campaigns: The Media Buying Alliance for Fractional CMOs

Fractional CMOs are on a constant quest for innovative strategies that deliver tangible results. Paul Mosenson stands as a beacon of expertise in media buying and measurement, offering a treasure trove of experience tailored to the B2C landscape. Engaging with Paul equips your Fractional CMO services with precision-targeted media strategies and comprehensive analytics, catapulting your clients’ or prospects’ campaigns to new heights of consumer engagement, increased conversion rates, and more sales and revenue.

B2C Media Buying; Build Brands; Drive sales

  • Sophisticated Media Strategies: Paul Mosenson brings to the table an arsenal of media buying tactics that are not only creative but also meticulously aligned with consumer behavior, ensuring your brand resonates with the target audience.
  • Unparalleled Measurement Precision: With a commitment to transparency and accountability, Paul employs advanced measurement tools that dissect campaign performance, providing a crystal-clear view of your clients’ ROI and ROAS.
  • Conversion-Focused Campaigns: Leveraging his extensive background, Paul designs media campaigns that do more than just engage — they convert. His approach turns potential interest into actual sales, driving your B2C success.

For Fractional CMOs specializing in B2C sectors, partnering with Paul Mosenson is synonymous with enhancing your marketing prowess. It’s an opportunity to harness the power of expert media buying and granular analytics to not just meet but exceed your  clients’ marketing objectives.

Let’s Grow Together

Paul Mosenson’s approach to media buying is not a one-off service but a long-term partnership. His success is tied to yours, creating a symbiotic relationship that benefits you, your clients, and ultimately, your bottom line.

So, are you ready to elevate your Fractional CMO services with a balanced, comprehensive approach to media buying? Partnering with Paul Mosenson offers you the expertise, tools, and strategies to do just that. Let’s redefine what media buying can do for your business.

Here’s why teaming up with Paul Mosenson is the strategic move your Fractional CMO business needs to level up.

Proven Track Record

  • Expertise Across Categories: Paul has managed media campaigns in virtually every industry, from tech to healthcare. This broad experience means he can quickly adapt strategies to suit any client’s needs.
  • 30+ Years of Experience: In a field where the landscape changes daily, three decades of experience is invaluable. Paul has seen it all and knows how to navigate the complexities of media buying.

Bottom Line: Your Growth is Our Success

Paul Mosenson doesn’t just offer media buying services; he offers partnerships aimed at mutual growth. When your clients succeed, so do you. It’s a win-win-win situation that you can’t afford to pass up.

 

Is your Target Audience B2B? What I can do to support client engagements

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Lead Magnets

Plan, develop, and manage lead magnets for lead generation. Oversees with your input copy and design approach.

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Funnels

Help craft a cadence of follow-up emails and scripts and implement within an email or sales engagement tool

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Low Cost CRM

If needed, implement GoHighLevel CRM to manage opportunities as well as funnels and cold email management. Otherwise review and optimize existing tools.

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Search Engine Marketing

Manage paid search campaigns to drive leads. SEO is outsourced but I manage that alliance.

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Inbound Marketing

Promote lead magnets or offers via socal media advertising, online display, content syndication, trade journal partnerships, and more. Design is outsourced as needed. This includes landing pages for lead capture.

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Outbound Marketing

List building for cold outreach. Cold email technical set-up. Outsource follow-up with my SDR alliances. Management of cold email campaigns.

Is your Target Audience B2C? What I can do to support client engagements

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Strategy Assistance

Happy to work with you on client value prop, targets, messages, offers, conversion optimization, and more, as another set of eyes

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Media Planning

Prepare robust media plan based on targets and objectives. Mix of digital, traditional, and search. Local, regional, or national media campaigns offered.

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Media Buying

Execution of the media plan.  TV, Radio, Direct Mail, OOH, Paid Search, Display via DSPs, Meta/Facebook, LinkedIn, YouTube, TikTok, and Much More

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Creative Services

I manage a freelance team of designers and writers as needed. Creative team all well-versed in AI

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Measurement

All ad channels measured with rigor, including attributon reporting. Every channel and creative will have a tracking mechanism (texts, URLs, calls, QR codes) for optimial measurement and optimization.

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Analytics & Reporting

With GA4, ad platforms, and 3rd party dashboards, all conversion actions covering the entire buyer’s journey measured and reported on with recommendations.

The Competitive Edge You Need

Paul Mosenson’s unique blend of skills and expertise makes him an invaluable asset to fractional CMOs and their businesses:

  • Expertise in Media Campaigns: With over 30 years of experience in managing media campaigns, Paul ensures the effective use of budgets to maximize ROI. His deep understanding of media dynamics helps fractional CMOs optimize their media strategies for the best possible outcomes.
  • Lead Generation Specialist: Paul’s strong focus on lead generation consistently attracts high-quality leads, driving growth and enhancing sales pipelines. His expertise helps fractional CMOs deliver tangible results to their clients, strengthening their market position.
  • Advanced Tracking and Measurement: Utilizing sophisticated tracking and measurement techniques, Paul provides clear insights and data to optimize marketing strategies. This capability allows fractional CMOs to demonstrate the effectiveness of their campaigns and make informed decisions.
  • Performance-Driven Results: Known for a results-oriented approach, Paul delivers measurable outcomes, helping businesses achieve their objectives efficiently. His focus on performance ensures that every marketing dollar spent is accountable and impactful.
  • Strategic Marketing Insights: Paul’s strategic insights into various marketing channels enable businesses to make informed decisions. His ability to analyze and leverage different marketing platforms enhances the competitive edge of any company he partners with.
  • Customized Marketing Solutions: Tailoring marketing strategies to fit the unique needs of each client, Paul ensures targeted and effective campaigns. His customized approach helps fractional CMOs align marketing efforts with specific goals and challenges, driving optimal results.

Paul Mosenson’s expertise and strategic approach make him the perfect partner for fractional CMOs, enabling them to deliver exceptional value and drive significant growth for their clients.

AI Marketing from Paul & Existing Marketing Leadership Together

The task chart provides a detailed comparison of the typical tasks performed by a Marketing Director/CMO and the benefits of integrating AI solutions provided by Paul Mosenson. The chart illustrates how AI enhances activities such as content strategy development, conversion rate optimization, and email marketing approach, among others. It highlights how Paul’s AI solutions improve these processes by delivering high-quality leads, optimizing sales funnels, and personalizing messages. The combined efforts of existing marketing leadership and Paul’s AI expertise ensure strategic alignment, efficiency, and superior outcomes, showcasing the unique strengths of AI, the critical role of human oversight, and the added value of their collaboration for driving growth and profitability. oversight, and the added value of their collaboration for driving growth and profitability.

About Me

Over 30 years in the advertising/marketing business.  Besides running my own firm, I am happy to contribute to your success, even as white label. Whatever makes sense. Together we can optimize the entire lead funnel for clients. Plus together we can close more deals as a team, because of the complete services you offer now.  Let’s plan a call when ready.  

Let’s brainstorm opportunities

Get In Touch

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