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Television Lead Generation

Experience a surge in qualified leads that lead to sales and more customer relationships with our targeted, high-impact TV advertising solutions

Page Highights

Handling Impulsive Consumer Behavior

Counting on impulsive consumer actions can lead to missed opportunities. Our solution is to make TV ads more compelling through targeted messaging, capturing consumers’ attention and prompting them to take more deliberate actions.

AI-Powered Lead Magnets

AI creates lead magnets that target specific demographics, enabling personalized advertising that resonates with viewers based on their preferences and behaviors.

Follow-Up Strategies

Text message follow-ups offer promotions and engaging content, fostering customer interaction and boosting conversion rates.

Comprehensive Tracking:

Rigorous tracking of media channels, segments, and offers helps refine future campaigns, leading to more precise advertising and better understanding of effective strategies.

At NuSpark Media Group, we are thrilled to introduce our cutting-edge TV lead generation program, designed to redefine how businesses connect with their audiences. Leveraging the latest in targeted advertising technologies, this program promises not only to captivate viewers but also to convert their interest into actionable leads. Then we strategically follow-up via email or text so businesses build customer relationships that lead to increased revenue and profit.

Perfect for companies aiming to expand their reach and impact, our program combines strategic placement with compelling content to deliver measurable outcomes. Discover how our unique TV lead generation solutions can transform your marketing efforts and fuel your business growth.

Navigating Realities in TV Advertising and Consumer Behavior

Consumer purchasing behavior now requires more deliberate and informed engagement strategies, extending beyond spontaneous decisions. NuSpark Media Group, under AI expert Paul Mosenson, offers a TV Lead Gen program that harnesses informative content to address hesitations about TV and OTT platforms, enhancing performance across dynamic mediums. This strategy sustains consumer interest, drives conversions, and improves lead generation through effective promotional follow-ups, leading to more meaningful engagements.

Maximizing Impact with Educational Lead Magnets

NuSpark Founder Paul Mosenson’s expertise in AI-driven content creation is instrumental in engaging potential B2C customers. By leveraging lead magnets, businesses can capture valuable contact information in exchange for insightful content, nurturing customer relationships through strategic follow-ups, upselling, cross-selling, and fostering loyalty, thereby boosting conversion rates and retention.

Paul’s Custom GPTs have produced over 150 tailored content pieces, aligning TV campaigns precisely to audience interests and demographics. These tools, managed by Paul, streamline the writing process and allow for multiple guides targeting various themes or audience segments, enhancing engagement, generating quality leads, and fostering deeper connections with customers.

 

Paul Mosenson’s expertise in TV media buying combines strategic planning and precise execution, optimizing campaigns through audience insights, budget allocation, and negotiation strategies. This comprehensive approach extends to tracking methods like QR codes and vanity URLs, measuring campaign success and maximizing ROI, ensuring substantial business outcomes.

Mosenson’s proficiency encompasses all forms of TV advertising, including linear, cable, addressable, CTV, and OTT, with a special focus on Direct Response Television (DRTV). His experience ensures tailored ad placements that maximize engagement and response rates, particularly driving direct consumer actions in DRTV campaigns, making him a trusted expert in the field.

Unlock Sales Growth with Strategic Drip Promotions

Our texting tools effectively engage and convert audiences by incorporating QR codes that direct users to web forms and exclusive offers. Drip text campaigns then nurture leads through strategically timed messages, fostering stronger relationships and transitioning prospects into loyal buyers, enhancing customer satisfaction and sales.

To maximize impact, these campaigns include promotional or discount codes and trackable mobile coupons, incentivizing immediate action and providing valuable engagement insights. This targeted approach not only drives sales but also deepens customer relationships, enhancing brand loyalty.

 

Custon GPTs are for paid users of ChatGPT, but we’d be happy to demo this during our discovery call. Custon GPTs are for paid users of ChatGPT, but we’d be happy to demo this during our discovery call. Or, click the button below to see 4 short samples of guides targeting 3 audiences in e-commerce, the travel industry, fitness/wellness, and financial services.

Lead Generation Televison

Below are a number of samples of 30-second TV ads, with fictitious companies, to give you intrigue on what could be if we worked together. These are not professionally cleaned up, but just prototypes.  Actual ads, built with a combination of our AI tools and your branding, with top-notch freelancers if needed, are designed to attract attention quickly, and allow time for audiences to react with their mobile phones for scanning QR codes. We can do 15s and 60s as well, but 30s are the most common length with OTT/CTV, Hulu, and other platforms.

eCommerce: Dietary Supplement

Wellness: Fitness Center

Higher Education

Travel/Tourism

Financial Services: Investments

Museum/Arts/Culture

Wellness: Weight Loss Center

eCommerce: Pet Supply Store

Legal Services

Franchise: Tutoring Service

Automotive Dealer

Pharmaceuticals (60 sec)

Auto Insurance

Tax Attorney

Sample Text Drip Offers

Now, the follow-up examples.  An important part of our process is working with you to build offers, have the tracking in place for measurement, and deploy ongoing drips to encourage leads to become buyers. All URLs (website links) are shortened (as shown in the below samples which is our typical code parameters). Drip text messages are also used to share additional useful information, ask for reviews, and build relationships.  Below also includes options for sending; same day or a few days later. Again, a strategy we plan with you.  

eCommerce: Dietary Supplement

Wellness: Fitness Center

Higher Education

Travel/Tourism

Financial Services: Investments

Museum/Arts/Culture

Wellness: Weight Loss Center

eCommerce: Pet Supply Store

Legal Services

Franchise: Tutoring Service

Automotive Dealer

Pharmaceutical

Auto Insurance

Tax Attorney

A Custom GPT we built to showcase the potential. Lead Gen Guide Preview:  Allows a user to prompt a guide topic, then GPT will write a sample outline, write an introduction, and then offer a follow-up email with an offer you prompt. Click and test if you are a paid user, or we can demo.

Watch the video demo of 4 B2C ChatGPTs we created, from eBook planning to offer strategies. The example is for a ficticious franchise weight loss center but can apply to any business.  Together we’ll use these tools and plan targeted messaging with AI, to generate new prospects and customers. 

Mobile Lead Generation Form Options

Example of a mobile form sent to a cell phone once a QR code is scanned. Note below the box to receive follow-up messages. Also a sample of available form fields. We can create custom fields as well.  There is also a form designer to change the look/feel.  Once a user clicks Download Guide, he/she is redirected to a mobile download page, with an option to forward to an email so he/she can download on a desktop computer.

Planning Mobile Offers

REDEMPTION OPTIONS

This setting allows you to choose a redemption type for your coupon. You can choose between the ‘standard’, ‘barcode’, ‘image’ or ‘redirect’ redemption types.

  • The standard redemption type simply shows the redemption code that you provide when the user redeems the coupon.
  • The barcode redemption type shows the redemption code that you provide in a scannable barcode format when the user redeems the coupon.
  • The image redemption type shows an image that you upload when the user redeems the coupon.
  • The redirect redemption type allows you to provide a URL to redirect the user to after they click the button to redeem. With this redemption type, users will not see the redemption screen of the coupon. They will immediately be redirected to a URL that you provide.

Campaign Measurement

Every TV test will include a text keyword to start. Since this is TV and with QR code, the actual keyword is a list name that prospects will enter.  In this example, the form name (above) is called AmazapillRokuw2534, denoting the platform we are buying, and the target segment for the guide download. Each buying strategy will have its own keyword for tracking.

With the form saved, we then create the QR code within our platform.  The QR code, when scanned, will send users to the specific web form. Then the QR code is downloaded and edited into the TV ad. Thus we would have a number of versions depending on the scope of our TV plan.

Now our approach to reporting. We’ll enter the media partner and type, the target segment, the content name and URL where it can be downloaded. For Google Analytics conversion tracking, the guide URLs will need UTM parameters. In this example, Source is Roku, Medium is OTT, Content is w2534 (using the content parameter as target audence segment here), and Campaign is Supplement Guide. Then for each segment we can track leads, media cost, and cost-per-lead.

For the text drip campaigns, there’s two scenarios. 

Mobile Coupon

For each list we developed, we’ll create a drip text promotion, complete with promo code and redemption as shown above. Note if we send the prospects to a URL to redeem, again, we’ll set up GA4 tracking parameters for the URL, to measure the source, campaign, or segment sales came from.  Whether it’s website or landing page, with a web form and a place for a discount code, we’ll measure the results of the campaigns with rigor. 

Other Offer Types.

With follow-up drip campaigns, whether they be form sign-ups or other content, we’ll track all of those as well via tracked URLs sent via mobile phones. We’ll plan cadences and timing. 

Below are more visual charts showing

1. QR Code planning, and then 2. Mobile Coupon Planning. 

Industry Stats

  • Lead Magnet Effectiveness:
    • Studies have shown that offering valuable content such as guides or ebooks can significantly increase lead generation and customer acquisition for B2C companies.
    • According to HubSpot, companies that use lead magnets in their marketing strategy experience a 55% increase in leads.
  • Conversion Rates:
    • Research indicates that providing lead magnets can improve conversion rates by providing prospects with valuable information that addresses their needs and pain points.
    • A study by Demand Metric found that companies with well-executed lead nurturing campaigns that include lead magnets experience a 45% higher conversion rate compared to those without such campaigns.
  • Customer Engagement:
    • Offering guides or lead magnets can enhance customer engagement by providing valuable content that educates and informs potential customers.
    • Data from Content Marketing Institute shows that 70% of B2C marketers say that interactive content (which includes guides and ebooks) is effective at engaging their target audience.
  • Brand Loyalty:
    • Providing valuable resources like guides or ebooks can help build trust and credibility with consumers, leading to increased brand loyalty and repeat purchases.
    • A study by Loyalty360 found that 69% of consumers are more likely to buy from a brand they trust.
  • Long-Term Value:
    • Lead magnets can also have long-term benefits for B2C companies by nurturing leads over time and contributing to overall customer lifetime value.
    • Research from McKinsey & Company shows that companies with effective lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost.
  • Growth Acceleration:
    • Companies that effectively utilize guides or lead magnets often experience accelerated growth by attracting more qualified leads and converting them into customers.
    • According to research by Marketo, businesses that implement lead nurturing strategies, which may include providing guides or lead magnets, experience a 451% increase in qualified leads.
  • Revenue Generation:
    • Offering guides or lead magnets can directly contribute to revenue generation by influencing purchase decisions and driving sales.
    • A study by Content Marketing Institute found that 61% of B2C marketers believe that content marketing (including lead magnets) is effective at generating revenue for their organization.
  • Cross-Selling and Upselling:
    • Guides or lead magnets can serve as effective tools for cross-selling and upselling additional products or services to existing customers.
    • According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, which can be facilitated through targeted guides or lead magnets.
  • Customer Lifetime Value (CLV):
    • Lead magnets can contribute to increasing customer lifetime value by fostering long-term relationships with customers and encouraging repeat purchases.
    • Research by Bain & Company found that increasing customer retention rates by just 5% can increase profits by 25% to 95%, highlighting the importance of strategies like providing guides or lead magnets in maximizing CLV.
  • Competitive Advantage:
    • Companies that effectively leverage guides or lead magnets gain a competitive advantage by providing added value to their customers and differentiating themselves from competitors.
    • A report by McKinsey & Company indicates that companies that prioritize customer-centric strategies, which may include offering valuable resources like guides or lead magnets, outperform their competitors in terms of revenue growth by 2.3 times.

More Inspiration

Fashion/Retail:

Athleta, an activewear brand, has utilized an ebook campaign targeting consumers interested in fitness and wellness. They launched a campaign offering a free guide on yoga practices and healthy living, which attracted potential customers by providing valuable content. The campaign was designed to engage fitness enthusiasts and build Athleta’s customer base through email sign-ups.

Retail:

Lululemon, a retailer specializing in athletic apparel, has launched campaigns offering ebooks on fitness routines, healthy recipes, and wellness tips. These ebooks targeted consumers in the health and wellness sector, helping to build a strong customer base interested in Lululemon’s brand. The content was designed to resonate with consumers, encouraging further engagement and product purchases.

Health & Wellness:

Calm, a wellness app, offers ebooks and guides on topics such as mindfulness, stress reduction, and sleep improvement. These guides attract consumers looking for relaxation techniques, generating leads for their subscription-based app and helping Calm build a strong customer base.

Food & Beverage:

HelloFresh, a meal kit delivery service, offers free recipe books and meal planning guides. This approach attracts consumers interested in cooking and meal preparation, helping HelloFresh capture leads and build its customer base.

Retail:

IKEA has offered downloadable design guides for consumers looking to improve their home interiors. These guides include furniture arrangement tips, color coordination, and decor suggestions. This campaign attracts potential customers interested in home improvement, guiding them towards IKEA’s range of products.

Education:

Coursera, an online learning platform, offers downloadable ebooks and guides on various educational topics. These guides attract learners, introducing them to Coursera’s platform, and encouraging them to explore courses and resources, thus building Coursera’s customer base.

Travel & Hospitality:

Airbnb launched a campaign offering travel guides on various destinations, helping travelers find unique experiences and accommodations. These guides generate leads from interested travelers, guiding them to explore Airbnb listings and services, thereby expanding their customer base.

Fashion & Beauty: Sephora’s “Beauty Secrets Revealed” Campaign

Sephora developed an ebook titled “Beauty Secrets Revealed,” featuring insider tips from makeup artists and skincare experts. They promoted the ebook through beauty influencers on Instagram, YouTube tutorials, and sponsored content on popular beauty blogs. This campaign generated a high volume of leads interested in cosmetics and skincare products, with many leads signing up for Sephora’s loyalty program and making purchases both online and in-store.

Home Improvement: Home Depot’s “DIY Home Projects Guide” Campaign

Home Depot created a guide highlighting DIY home improvement projects and decorating ideas, targeting homeowners and DIY enthusiasts. They promoted the guide through targeted Facebook ads, sponsored content on home improvement websites, and partnerships with home renovation influencers. As a result, Home Depot generated a significant number of leads interested in home improvement products and services, driving both online and offline sales.

Fitness & Sports: Nike’s “Ultimate Workout Guide” Campaign

Nike launched a campaign offering an “Ultimate Workout Guide” ebook, featuring training routines and fitness tips from professional athletes and trainers. They promoted the guide through social media ads, fitness influencers on Instagram, and partnerships with fitness apps. This campaign attracted leads interested in fitness and sports performance, driving traffic to Nike’s website and increasing sales of their athletic apparel and footwear.

Health & Wellness:

Beachbody, a fitness and nutrition company, created an ebook called “Fitness Transformation Guide” offering workout plans and nutritional advice. They promoted the guide through targeted ads on fitness-related websites, partnerships with fitness influencers, and email marketing campaigns. This campaign attracted leads interested in health and fitness, resulting in increased sign-ups for Beachbody’s workout programs and nutritional supplements.

Food & Beverage:

HelloFresh developed an ebook titled “Cooking Made Easy,” featuring easy-to-follow recipes and cooking tips. They promoted the ebook through sponsored content on cooking blogs, social media ads targeting food enthusiasts, and partnerships with cooking influencers. This campaign generated leads interested in meal preparation and cooking, driving subscriptions to HelloFresh’s meal kit delivery service.

Retail:

IKEA launched a campaign offering a “Home Design Handbook” ebook, providing interior design inspiration and home decor ideas. They promoted the ebook through targeted Facebook ads, sponsored content on home design websites, and collaborations with interior design influencers. This campaign attracted leads interested in home improvement, driving both online and offline sales for IKEA’s furniture and home accessories.

Travel & Hospitality:

Expedia created a guide called “Travel Like a Pro,” offering travel tips and destination recommendations. They promoted the guide through sponsored content on travel blogs, social media ads targeting travel enthusiasts, and partnerships with travel influencers. This campaign attracted leads interested in travel planning, resulting in increased bookings and revenue for Expedia’s travel services.

Weight Loss & Supplements:

Herbalife, a nutrition and weight management company, created an ebook called the “Ultimate Weight Loss Guide,” offering diet plans and exercise routines. They promoted the guide through targeted Facebook ads, sponsored content on health and fitness websites, and partnerships with wellness influencers. This campaign attracted leads interested in weight loss solutions, driving sales of Herbalife’s nutritional supplements and meal replacement products.

Museums & Arts:

The Metropolitan Museum of Art developed a guide called the “Art Appreciation Guide,” featuring insights into famous artworks and museum collections. They promoted the guide through sponsored content on art blogs, social media ads targeting art enthusiasts, and partnerships with art influencers. This campaign attracted leads interested in art and culture, driving museum visits and memberships for The Met.

Insurance:

Geico, an insurance company, launched a campaign offering an “Insurance Savings Handbook,” providing tips for saving money on insurance premiums. They promoted the handbook through targeted Google Ads, sponsored content on personal finance websites, and partnerships with finance influencers. This campaign attracted leads interested in insurance savings, resulting in increased quote requests and policy purchases for Geico.

Mortgage:

Quicken Loans developed a guide called the “Homebuyer’s Guide,” offering advice on the mortgage process and home buying tips. They promoted the guide through targeted YouTube ads, sponsored content on real estate websites, and partnerships with home buying influencers. This campaign attracted leads interested in mortgage services, driving inquiries and loan applications for Quicken Loans

Fashion Ecommerce:

ASOS, an online fashion retailer, created an ebook called “Style Insider,” offering fashion trends and styling tips. They promoted the ebook through targeted Snapchat ads, sponsored content on fashion blogs, and partnerships with fashion influencers. This campaign attracted leads interested in fashion and clothing, driving website visits and purchases for ASOS’s fashion items.

Nice. We Have an Agency

No worries.  NuSpark collaborates. We are a team.  We can build the lead magnets or guides, and they can do the media buying. We can also work together with my tools and promo offers. Let’s make it a win-win.

Creative Questions

We are big on AI at NuSpark Media Group, because saving creative costs, and allocating that budget to media, is critical. That said, for creative, we can collaborate with a designer you have, or one of our freelancers, or a combination. The ones above Mosenson did himself with the AI video tools. Options galore.

Program Costs

We charge a moderate retainer for the service; affordable for SMB and moderately-sized businesses. We are open to a mix of retainer and “per-lead” perfomance fees. 

Our AI-driven TV Lead Generation program is a strategic opportunity for businesses aiming to expand through TV advertising. By leveraging artificial intelligence, we enhance lead generation processes, enabling precise targeting and improved engagement with potential customers. This method allows businesses to test the effectiveness of TV advertising dynamically and adaptively, ensuring that they can maximize their reach and impact in a competitive market environment. This approach not only broadens audience reach but also increases the potential for growth and return on investment.

Want to Learn More? Contact Founder Paul Mosenson Today. And Let’s Discuss AI and Strategy

  • eCommerce Client: Transactions Up 70% 70%
  • University Client: Enrollment Up 40% 40%
  • Financial Services Client: New Accounts Up 25% 25%
  • Retail Client: Sales Up 80% 80%
  • National Weight Loss Program: Revenue Up 30% 30%
  • Auto Insurance Client: Applications Up 25% 25%
  • Supplement Product: Sales Up 40% 40%
  • Consumer Goods Client: Conversion Rate Up 28% 28%
{...Paul's strategic insights and approach to crafting media campaigns have played a pivotal role in driving success for our pharmaceutical clients,,,
5
Rishi J. Kadiwar, VP
LiveWorld
{..Paul's enthusiam and knowledge second-to-none...drove our revenue leaps and bounds...great media buyer...
5
Rick Obrzut, VP, Franchise Consultant
Nutrisystem
{...Paul gave us a robust media buy and helped with our conversion rate...We recommend Paul for any Commerce firm looking to ramp up revenue..
5
Jonathan Parker, Co-Founder
Lean Factor
{Our strong enrollment numbers lend further credence to the valuable work Paul and his team performed...
5
S. Maureen McGarrity, President
Holy Family University
{...great results as we grew our region...Paul's media buying expertise was superlative...so thankful we used him...
5
Sarah Willoughby, Executuve Director
Greater Wilmington Convention & Visitors Bureau
{...loved working with Paul...such attention-to-detail....a media buying whiz...
5
Andrea Plaza, VP
United Teletech
{...grew beyond expectations...ran our digital and TV campaigns...online sales continue to climb....
5
Matthew Sulby, President
Unclaimed Diamonds
{...huge increase in online sales...loved the creativity and the results...recommended for any ecommerce firm...
5
Ron Richter, CEO
ProFresh

Tech Talk: Tracking Performance with QR Codes

Campaign Tracking with UTM Parameters

Granular tracking using UTM parameters enables advertisers to precisely measure how viewers interact with ads across different OTT platforms and TV networks/stations with QR codes (or vanity URL redirects). This data helps optimize spending and strategy by identifying which platforms and campaign elements perform best.

Detailed Components of UTM Parameters for TV Campaign Tracking

  1. Channel Tracking: By tagging QR codes with UTM parameters that specify the TV channel or network on which the ad aired, advertisers can gather data on which channels generate the most engagement or leads. This helps in understanding the audience demographics that are most responsive to the ad, enabling targeted adjustments to channel selections or ad placements.
  2. Campaign Identification: Each QR code can be associated with a specific campaign through a UTM campaign parameter. This distinction allows marketers to track the performance of various advertising campaigns separately. It enables an analysis of which campaign themes or messages resonate best with the target audience, contributing to more focused and effective future campaigns.
  3. Segment Tracking: UTM parameters can define segments of the audience based on the programming during which the ad was aired or other demographic data. By analyzing how different segments interact with the ads, advertisers can tailor their messages to better suit the preferences and behaviors of specific groups, increasing the relevance and effectiveness of the ads.
  4. Offer Tracking: Embedding UTM parameters that detail specific offers or promotions within QR codes allows advertisers to track the uptake of different offers. This tracking can reveal which offers are most appealing to viewers and which may need to be adjusted or replaced. It helps in fine-tuning the promotional strategies to maximize engagement and conversions.
  5. Platform Performance Analysis: With the proliferation of OTT platforms, understanding where ads perform best is crucial. UTM parameters can help identify which platforms (e.g., Hulu, Netflix, Amazon Prime Video) drive the most interaction and engagement with the ads. This insight is particularly valuable for optimizing spending across platforms and reallocating resources to those with the highest return on investment.

Optimizing Campaigns Based on UTM Tracking Data

By analyzing the data collected via UTM parameters, advertisers can make informed decisions to enhance their TV advertising strategies. This data-driven approach allows for:

  • Budget Optimization: Allocating advertising budgets more efficiently by focusing on channels, segments, and platforms that offer the best returns.
  • Creative Adjustments: Modifying creative elements of the campaign based on which versions perform best across different segments and channels.
  • Offer Optimization: Refining offers and promotions in real-time based on viewer response to maximize appeal and conversion rates.
  • Strategic Timing: Adjusting the timing of ads to coincide with peak engagement periods identified through tracking data.

 

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