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TV advertising doesn’t have to be for large brands. We have a solution for you; a small or mid-size business.

The Goal

Bring TV advertising to every business.

TV drives some of the best results for companies that promote offers in advertising.  However, this landscape has been dominated by large brands with bigger budgets for decades.  We at NuSpark now have a program that changes that.

Welcome to SparkTV

Our goal here at NuSpark was to find ways to make TV advertising more targeted, trackable and affordable for the SMB market. Traditionally, actually producing advertising creative remains a huge barrier for many small business owners. Together, NuSpark Media Group, with AI video production platforms, and top video creators, found a way to solve this.

The TV Power

The Power of Visual Storytelling

First and foremost, television offers the unparalleled advantage of visual storytelling. Unlike text-based ads or even short video clips on social media, TV commercials allow for a more comprehensive narrative. This narrative can evoke emotions, build brand identity, and most importantly, create a memorable impression that leads viewers to take action—like visiting a website.

Credibility and Trust

Television still holds a certain level of prestige and credibility that digital platforms are striving to match. A staggering 80% of U.S. consumers trust TV ads more than any other medium, which is double the trust level for online banners, social media, and mobile ads. When people see an ad on TV, they often perceive the brand as more legitimate and trustworthy. This credibility can significantly boost the conversion rate when viewers are directed to a website.

Local Targeting, Of Course

Local broadcast and cable TV have an edge when it comes to geo-targeting. You can place your ads in specific markets, ensuring that you’re reaching the audience most likely to be interested in your product or service. This localized approach can be particularly effective for small and medium-sized businesses (SMBs) looking to make a big impact in their community.

 

  • Hyper-Local Targeting: Reach neighborhoods or zip codes.
  • Audience Segmentation: Target by age, interests, or viewing habits.

Then the TV Buy

Cost-effective platforms and strategy

With Founder Paul Mosenson’s years of experience negotiating deals, coupled with low-cost platforms, your TV buys will be cost-effective and impactful because of the offer.  Using EffecTV and Spectrum Reach as cable partners, local broadcast, as well as OTT/CTV platforms with no minimal spend, you get a top-notch TV media plan, targeted, and tracked.

Seasoned Linear TV Buyer

Broadcast and Cable TV Media

With over three decades of expertise in media buying across various categories, Paul Mosenson, the founder of NuSpark Media Group, combines his extensive history in TV media experience with exceptional negotiation skills, offering small and medium-sized businesses a unique advantage in cost-effectively navigating the complex landscape of television advertising, ensuring they save significantly while maximizing their media investments.

Digital/Connected/OTT Media

Low-cost platforms with no minimal spend

Paul Mosenson adeptly manages multiple self-serve Over-The-Top (OTT) platforms, utilizing his keen eye for precise targeting and a results-driven approach, ensuring that each campaign is meticulously tailored to meet the unique needs of his clients, thereby maximizing engagement and effectiveness in the rapidly evolving digital streaming landscape.

Direct Response TV Option

Save on spot rates

Any performance media plan should include the direct response (DRTV) option, available on cable networks typically.  With DRTV we negotiate low rates across a variety of targeted networks, with the goal to generate the most response at the least cost. Founder Paul Mosenson has negotiated DRTV all his working life, starting with Nutrisystem many years ago. It’s all about results.  

Low-Cost Creative with AI Help

Quality TV creative with offers

We embrace AI tools at NuSpark, and we saw the potential for new creative technology to make quick, cost-effective, and compelling commercials available to every partner, regardless of their size or budget. So, we use AI video platforms to make this a reality.  Then, once the creative is approved, we include the offer and the tracking mechanism.

Measurement

TV tracking not easy, but we do it

There’s multiple ways to track TV; there’s the unique tracking method (calls, texts. promo codes, vanity URLs), and there’s attribution modeling as offered by connected TV platforms.  We also have robust tools that measure broadcast and cable conversion attribution as well.  There’s ways to answer the question: “Did it work?”

I’m Paul Mosenson. Founder, NuSpark.  Over 30 years of media buying and lead generation performance campaigns for clients. Now with AI, we can create ads and buy media at scale, and drive you more leads and sales. Let’s do this.

Contact Paul at NuSpark Today for a Discovery Call

  • eCommerce Client: Transactions Up 70% 70%
  • University Client: Enrollment Up 40% 40%
  • Financial Services Client: New Accounts Up 25% 25%
  • Retail Client: Sales Up 80% 80%
  • National Weight Loss Program: Revenue Up 30% 30%
  • Auto Insurance Client: Applications Up 25% 25%
  • Supplement Product: Sales Up 40% 40%
  • Consumer Goods Client: Conversion Rate Up 28% 28%

Before NuSpark, Paul Mosenson had leadership roles on the client-side as well as a large advertising agency in Delaware and Pennsylvania

1990s:  Regional Marketing Manager

Media Buying;

Retail Lead Generation

2000s: Director Of Media

B2B & B2C

Media Planning & Buying

2010s-Pr: Media Director,

White-Label

Direct Response Media Buying

Various B2C Customers of Paul Mosenson

Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Plus our DRTV campaigns gave us a huge boost. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.

Matthew Sulby

President, Unclaimed Diamonds

We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
Ron Richter

CEO, ProFresh

We have been well served and well satisfied with the work and service provided by the NuSpark. Our strong enrollment numbers lend further credence to the valuable work he and his team performed on behalf of the University. It is my pleasure to recommend Paul Mosenson to your serious consideration.”

S. Maureen McGarrity, CSFN, PhD

President, Holy Famiy University

We were looking to up-level our eCommerce marketing tactics and have utilized Paul Mosenson to assist us in our direction to drive conversions and sales. We like his “growth-hacking” mentality by planning innovative video campaign and lead magnet funnel programs to drive sales. In addition, he provides us with conversion rate optimization, and is very strategic when it comes to AB testing. We recommend Paul for any start-up or eCommerce firm looking to ramp up revenue and growth.

Jonathan Parker

Co-founder, Lean Factor and Z Natural Foods

Paul Mosenson has been integral part of our start-ups by contributing to their strategic direction with thoughtful and compelling recommendations and insights. He’s much more than a fractional CMO; he builds landing pages, implements lead gen programs and optimizes them regularly, and is always offering new ideas that contribute to our success. And, we’re impressed by his negotiating skills and his attention to detail. For any start-up ready to grow further, I recommend Paul highly!

Corey Park

Founder & Chairman, Academic Technology Ventures

Paul’s expertise as media strategist contributed highly to our hospital’s branding campaign in enhancing positive awareness in the communities we serve. I believe his thoughtful planning strategy, which included a blend of online and offline strategies, helped us advance our clinical service lines further toward desired volume and revenue goals. Furthermore, the service commitment and work-ethic he demonstrated, as part of our team, were welcomed and much appreciated. I would certainly recommend Paul Mosenson to any firm or organization wanting to communicate more effectively to capture and grow business.

Richard Bellamente

Retired Director, Underwood Memorial Hospital, NJ

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