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Software Development Lead Generation Services

NuSpark Media Group stands out as the premier choice for software development companies seeking to drive qualified leads and achieve tangible results. Our expertise in managing media campaigns and lead generation is grounded in over 30 years of experience, enabling us to tailor strategies that resonate with your unique business needs.

Expertise in Lead Generation for Software Development Companies Based on client work, we understand the distinct challenges and opportunities within the software development industry. Our strategies are designed to attract and engage the ideal customer profile for your business, ensuring that the leads generated are not just plentiful, but also highly qualified and relevant.

Top-Notch Tracking and Measurement Here’s my thoughts on this topic: The key to any successful campaign is the ability to track and measure its performance accurately. At NuSpark Media Group, we employ advanced tracking tools and methodologies, enabling us to optimize campaigns in real-time for maximum efficiency and effectiveness.

Customized Media Buying and Planning Based on my observation, a one-size-fits-all approach doesn’t work in the dynamic field of software development. We customize our media buying and planning to align with your specific business goals, target audience, and budget, ensuring that every dollar spent contributes to your overall success.

The Lead Magnet Concept If you agree, employing the lead magnet concept is crucial in attracting software development leads. We create compelling, value-driven content and offers that resonate with your target audience, encouraging them to engage and convert. This approach not only generates leads but also establishes your brand as a thought leader in the software development industry.

Results-Driven Approach In my experience, the ultimate measure of any campaign’s success is the results it delivers. We pride ourselves on our results-driven approach, consistently delivering campaigns that not only meet but often exceed our clients’ expectations in lead quality and ROI.

NuSpark Media Group is committed to driving performance and delivering results that matter to your software development company. Let us partner with you to create a lead generation strategy that not only attracts leads but also converts them into loyal customers.

As a software development firm, you need a minimum amount of ongoing business to keep your developers engaged and your revenue at least maintained.  That means an ongoing process of generating leads who are in the market for a firm such as yours.  We talk about finding leads with clues they need a solution throughout our website, and that pertains to software development as well.

A consistent, effective lead generation programs is the key to keep your business going.  At NuSpark, our lead generation programs are unique but effective in the marketplace.  We’re not talking SEO, because that’s a crapshoot. We’re talking leads that you’ll be in front of to build relationships BEFORE they use search engines.  That’s the key to our lead magnet programs.

White papers, webinars, guides, etc. offer prospects an opportunity to learn more about their needs, and how to choose the right firm for their software projects.  The targets who digest this trustworthy content are more likely to engage in your firm, because of the value you bring them.

The follow-up marketing and sales cadences are critical to segue prospects in consideration mode to desire. At NuSpark we are proven and skilled at building such robust funnels, mixing emails, calls, and social outreach, strategically and focused.  It’s all about what we call the PSO process:  Problem-Solution-Offer, in every outreach.

According to Forrester Research, when you nurture leads, you can increase sales by 50%, and prospects that have sufficient information tend to cost less — around 33% lower.

Your goal should include identifying customer pain points and their concerns or objections, to overcome any barriers. Based on this, you can offer answers that satisfy these issues. Delivering trustworthy content through insightful blogs and targeted email campaigns are critical. We manage this for you.

Among  our services for your industry are:

  • Review your buyer’s needs and who they are, and how they seek out products
  • Assess your website, and make changes if necessary, to increase engagement, and conversion rates
  • Develop a lead-generating marketing plan including conversion optimization, lead magnets such as content downloads, offer tactics, email nurture programs and more.

We also want to ensure marketing and sales teams are on the same page as far as lead definitions and content/offer strategy and utilize your CRM together in order to better close the qualified leads we get your firm. Together we’ll build a consistent inbound pipeline of qualified leads to you.

This lead magnet’s goal was to communicate to potential buyers what the agile development process is, and educate why a firm that follows the process is the best solution. Of course Zibtek’s focus on development was agile development. 



This lead magnet’s goal was to educate to prospects simply, how to choose the right software firm, what to look for and evaluate, in order to make an informed decision.  This magnet targets those actively looking for a firm, and we generated near 400 leads over 6 months; and the cost per opportunity was much less than previous marketing programs.  A true winner.  

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further.

Cache Merrill

CEO, Zibtek

Lead Generation Process

Confirm your Targets

Let’s make sure Sales and Marketing are on the same page with your ideal customer profiles (ICP) or target audiences.  Influencers and decsion-makers are equally important.

Value Proposition

Next, confirming or developing what makes you different, but valuable! Get on the short list and drive sales opportunities.  It’s your elevator pitch. Why should I become a customer?

Headaches You Cure

By understandng your buyer personas, we’ll have a list of problems your prospects have, and how you solve them.  It’s how content lead gen works. Solve problems.

Lead Magnet

With a must-have lead magnet, ideal prospects will give up their email address to learn about your solutions.  The key to generating leads with clues they need you! Now close the deal.

Demand Gen Plan

Now to find the prospects.  Search marketing, social media, inbound marketing, eBlasts, content syndication, directories.   The focus is promoting solutions to problems, to attract mid and bottom funnel leads.

Powerful Landing Page

Convert those leads into prospects with powerful landing pages written and designed for high conversion rate. Showcase benefits, trust, and proof.  Convince to click. Convince to convert.

The Follow-up Funnel

Content leads captured.  Now segue them into appointments, quotes, purchases or trials.  That means a robust funnel mixing emails, calls, & texts. Build trust & continue to show how problems are solved!

CRM & Optimization

All activity will be tied into your CRM  (or use our custom one), plus advanced campaign tracking so we can optimize and maximize ROI.  Spend wisely and grow significantly.



Zibtek, based in Utah, is a custom software development firm, that focuses on building website and mobile apps and platforms for small and mid-size businesses.  It’s an extremely crowded space, with competitors listed throughout lead aggregator sites (like Clutch and DesignRush), organic search, paid advertising and more.


Generating an increase of quality leads is always the goal; leads where salespeople can do a better job of engaging with that can lead to more opportunities and wins.  Lead generation activity had always been lukewarm in the United States before 2021.


Zibtek came to Paul Mosenson to act as the Zibtek Fractional CMO, and work with the internal team to:

  • Build a message foundation that communicates trust and a sound value proposition.
  • Improve SEO strategy that focuses on “buyer intent” keywords
  • Project manage new design and landing pages, with a focus on conversions
  • Implement robust email nurture campaigns to segue prospects into opportunities
  • Work with the sales team on lead tracking, and cadence strategy
  • Improve paid search campaigns with better targeted keyword/ad/landing page alignment
  • Optimize the online chat widget with better, shorter messaging
  • Improve the case studies by making them more impactful visually as well as copy
  • Build two compelling eBooks, promoted via content syndication channels like Netline, and via email towards prospects with software development intent


  • From March to November 2021 versus previous 9 months, USA website leads up 173%
  • From September to November, when the content marketing program began, 380 marketing qualified leads were generated from Netline, for a cost of $12,500. 10 sales opportunities were created. That’s $32 per lead for a “name” as compared to a click, and $1,250 per opportunity; all beyond benchmarks for paid marketing.


  • For the Zibtek website, we have seen dramatic increases in organic traffic from relevant keywords; a typical page went from rank in the 60s to now page 2 (as of November 30).
  • Improving the website message, design, as well as updated case studies, have all contributed to the higher lead conversion rates.
  • Content marketing demand generation, which generates leads from prospects before using search engines, has been a tremendous success, allowing sales to have more and better conversations, and thus more relationships that lead to higher close rates.

Paul Mosenson is a fantastic lead generation expert. He got our new website content live with an awesome value proposition, and even included an explainer video. He then developed a robust lead gen plan with search, inbound, outbound and a lead magnet ebook to drive new. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul as a marketing partner

Alex Carnevale

VP, Techadox

Let’s Grow Your Business and Start the Lead Generation Process. Discovery Call First


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