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Paul Mosenson: Your Right Hand Man

Add to Your Agency’s Capabilities with a White Label Media Director, an Outsourced Media Buyer, or a Strategic Alliance/Mentor

Why a Second Set of Eyes & Decades of Experience Can be an Agency Asset.

Why Partner with Me, Paul Mosenson:

Your agency or marketing firm needs to be agile, innovative, and above all, effective. You’ve built a team of talented creatives, strategists, account managers, and even other media buyers.

But what if you could add a layer of specialized expertise that could be a key addition in your media strategy and buying department? Or, perhaps you prefer to add Media Services to your suite?

Enter Paul Mosenson, Founder of NuSpark Media Group, a seasoned media strategist and buyer with over 30 years of experience in the field. Your white -label right hand man.

The Value Proposition: What Sets Paul Apart

  • Deep Industry Knowledge: Paul has navigated the media landscape for three decades, buying media for clients across various sectors. This isn’t just about knowing what’s out there; it’s about understanding what works for whom and why.
  • Cutting-Edge Tracking: In a data-driven world, tracking is not optional. Paul brings top-notch tracking capabilities to the table, ensuring that every campaign is measurable, adjustable, and, most importantly, successful.

Seamless Integration, Tangible Results

Worried about onboarding an external strategist? Don’t be. Paul’s approach is collaborative and tailored to fit seamlessly into your existing operations. He’s not here to reinvent the wheel—unless you want him to—but to fine-tune it for optimal performance.

The Bottom Line: ROI and Beyond

Let’s talk numbers because, at the end of the day, that’s what your clients care about. With Paul’s expertise, you’re not just buying media; you’re investing in a strategy that pays dividends. His track record speaks for itself: campaigns that not only meet but often exceed ROI expectations.

Elevate Your Game: Make the Smart Choice

In an industry where everyone claims to be a ‘guru’ or an ‘expert,’ Paul Mosenson is the real deal. By integrating his expertise into your agency’s offerings, you’re not just keeping up with the competition; you’re outclassing them.

Ready to take your media strategy and buying to the next level? Let’s talk. Because when it comes to media buying, good isn’t good enough. You need the best, and Paul Mosenson is precisely that.

The Competitive Edge You’ve Been Seeking

In this highly competitive industry where numerous agencies are competing for the same clients, the key to standing out lies in differentiation. This is where my extensive experience in media strategy and buying becomes invaluable. I bring to the table the unique services of a White Label Media Director, but not just any director. My background includes a proven track record in TV and radio buying across a diverse range of client categories, paired with a deep commitment to measurement and attribution. This blend of skills and experience is what sets me apart in providing strategic solutions that truly make a difference for your business.

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Expertise in TV and Radio Buying, Besides Digital

In an era where digital often steals the spotlight, the power of TV and radio remains significant. A seasoned Media Director brings invaluable experience in negotiating and buying traditional media, ensuring your campaigns are as impactful as they are innovative.

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Versatility Across Client Categories

Whether you’re dealing with healthcare, retail, or tech (among others) a Media Director with experience in multiple sectors can adapt strategies to fit specific industry needs. This versatility can be your agency’s unique selling point.

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Mentorship and Skill Transfer

Beyond executing campaigns, a White Label Media Director serves as a mentor to your in-house team. This is about building a legacy of expertise that remains long after a campaign concludes.

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Emphasis on Measurement and Attribution

What gets measured gets managed. A Media Director with a focus on analytics ensures that every campaign is trackable and adjustable, aligning with ROI goals and client expectations.

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A Second Set of Eyes on Proposals

Two heads are better than one, especially when it comes to scrutinizing media proposals. A Media Director provides an additional layer of vetting, ensuring that you’re getting the most bang for your buck.

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Closing Deals with Confidence

When you can demonstrate a high level of expertise in media buying, closing deals becomes a smoother process. A Media Director can often be the tipping point that convinces a prospective client to sign on the dotted line.

Services I Can Offer You

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Strategy Assistance

Happy to work with you on client value prop, targets, messages, offers, conversion optimization, and more, as another set of eyes

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Media Planning

Prepare robust media plan based on targets and objectives. Mix of digital, traditional, and search. Local, regional, or national media campaigns offered.

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Media Buying

Execution of the media plan.  TV, Radio, Direct Mail, OOH, Paid Search, Display via DSPs, Meta/Facebook, LinkedIn, YouTube, TikTok, and Much More

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Creative Services

I manage a freelance team of designers and writers as needed. Creative team all well-versed in AI

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Measurement

All ad channels measured with rigor, including attributon reporting. Every channel and creative will have a tracking mechanism (texts, URLs, calls, QR codes) for optimial measurement and optimization.

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Analytics & Reporting

With GA4, ad platforms, and 3rd party dashboards, all conversion actions covering the entire buyer’s journey measured and reported on with recommendations.

Watch a Video of the Conversion Attribution Tool I Developed. It Works.

About Paul

Paul Mosenson is a seasoned Marketing Professional and Media Director/Buyer with a focus on performance and results. He brings a wealth of experience in managing media strategies and campaigns, offering strategic insights, and optimizing ROI. As the Director of Media Planning & Buying at NuSpark Media Group, he has been instrumental in implementing robust tracking and measurement dashboards, planning and managing analytics, and overseeing various media channels. His expertise extends to both B2C and B2B sectors, where he has demonstrated skills in everything from media strategy and marketing attribution to inbound marketing and demand generation.

In his career, Paul has shown a strong ability to lead and mentor teams, staying ahead of the curve by embracing new technologies like AI. He has also acted as a Marketing Consultant and Fractional CMO, providing strategic insights and continuously optimizing performance to maximize ROI. His work experience is complemented by a Bachelor of Arts in Communications & Business from Temple University. Notably, he has become a thought leader on AI tools for marketing and advertising and has authored an eBook on performance media buying and tracking.

Paul has consistently delivered measurable results. His media plans are comprehensive, covering a wide range of channels, and he has a knack for conversion optimization. Overall, Paul Mosenson is a well-rounded, highly skilled professional who is passionate about growth and ready to contribute to any team.

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