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B2C-Paid Search-PPC Strategy

Paul’s Approach to Paid Search for B2C

At NuSpark NuSpark Media Group, we leverage the power of paid search to help B2C businesses boost their online presence, drive conversions, and accelerate growth. Under the seasoned leadership of NuSpark Founder Paul Mosenson, we offer bespoke paid search strategies that are rooted in robust data analytics, strategic creativity, and a results-driven ethos.

Paid search marketing has evolved beyond just getting the most clicks. Today, it’s about connecting with your audience in meaningful ways, nudging them along their buying journey and ultimately converting them into loyal customers. That’s exactly what we aim to achieve for your brand.

Strategic Planning

With Paul Mosenson at the helm, our approach to paid search is both strategic and tactical. We begin by understanding your unique business goals, target audience, and competitive landscape. We then craft a comprehensive, bespoke paid search strategy that aligns with your objectives. This includes keyword research, crafting compelling ad copies, bid strategy optimization, and landing page enhancements.

Execution and Monitoring

The execution phase of your paid search campaign is where the strategy meets action. We meticulously launch your campaign, constantly monitoring the performance metrics to make necessary adjustments on the fly. Paul’s hands-on approach ensures that every aspect of your campaign is meticulously managed, from the big picture strategy down to the smallest details.

Performance Analysis

At NuSpark, we believe that data is the lifeblood of any successful paid search campaign. Hence, Paul Mosenson focuses on tracking and analyzing key performance indicators (KPIs) to measure campaign success and inform future strategies. By interpreting data patterns, we gain valuable insights into user behavior, campaign effectiveness, and areas of improvement.


We are committed to continual improvement. Based on data-driven insights, we optimize your paid search campaign for better performance. This includes refining keywords, improving ad copy, and tweaking landing pages for better conversion rates. Paul’s dedication to results ensures that every optimization is calculated and purposeful.

Benefits to B2C Companies

Through our paid search services, B2C businesses can anticipate the following benefits:

  1. Enhanced online visibility and brand awareness.
  2. Improved traffic quality through targeted marketing.
  3. Boosted conversion rates and customer acquisition.
  4. Tangible insights on customer behavior and preferences.
  5. Improved return on investment (ROI) from marketing efforts.

In summary, at NuSpark Media Group, our paid search services are far more than just strategies; they’re partnerships. Led by NuSpark Founder and Google Partner Paul Mosenson, we combine rigorous analytics with out-of-the-box creativity to deliver paid search campaigns that resonate with your audience and drive results. With us, your B2C business is not just competing in the digital space, it’s thriving.


Below is our Paid Search planning matrix for B2C clients.

Google Ad Promotion Assets (aka Extensions)

The Google Ads Promotion Asset is a highly beneficial feature that enables advertisers to easily highlight specific offers or discounts directly within their ad copies. By doing so, they can increase the relevance of their ads, attract more clicks, and ultimately drive conversions. The feature helps businesses stand out by displaying their sales and promotions for people searching for the best deals.

The Promotion Asset showcases details of your promotion such as the promotional offer, dates of the promotion, promotional code, and the minimum order requirement if any. It can be shown across Search, Display, and Shopping campaigns.

Here are some strategic ways to effectively use the Promotion Asset:

Seasonal Campaigns: Align your promotion with significant holidays or sales events, like Black Friday, Cyber Monday, Christmas, or New Year sales. This can boost visibility and improve conversion rates during peak shopping times.

Product-Specific Promotions: Highlight discounts or offers related to specific products or services. This makes your ad more relevant to potential customers who are searching for these products or services.

Promotional Code Usage: If you use promotional codes in your marketing strategy, the promotion extension can be a great way to showcase them. Users who enjoy hunting for deals will appreciate seeing a promo code right in the ad.

Minimum Order Discounts: If your promotion requires a minimum order value, you can include that in the extension. This transparency can help to set the right expectations from the start and attract more qualified leads.

The Promotion Asset when used wisely, can be a cost-effective way to boost your click-through rates and conversions, and contribute to your overall marketing success.

Below is an example of promotion assets by various industries. When we engage we can customize these for the offers you are providing as part of our media plan.


Paid Search Optimization Process

Optimizing performance for B2C companies that rely on conversions involves strategic planning, precise targeting, and continuous monitoring and tweaking. Here are some key Google paid search strategies that can help boost your conversion rates:

Keyword Optimization:

The first step to any successful Google Ads campaign is finding the right keywords. This involves in-depth research to discover the most effective keywords that your target customers are using when searching for your products or services. It’s important to use a mix of branded, non-branded, and long-tail keywords to capture a wider audience. Furthermore, negative keywords should be utilized to prevent your ads from showing on irrelevant searches, reducing wasted spend.

Ad Copy and Call-To-Action (CTA):

Your ad copy needs to be compelling enough to attract clicks. Highlight your unique selling proposition (USP), emphasize the benefits, and create a sense of urgency when possible. A strong call-to-action (CTA) is also vital for driving conversions. It should be concise, clear, and compelling, encouraging users to take the desired action.

Landing Page Optimization:

The landing page to which your ad leads should be designed for conversions. This includes clear and concise messaging, attractive visuals, and a strong CTA. The page should be mobile-friendly, load quickly, and provide a seamless user experience. A/B testing different elements of the landing page can help identify what works best for your audience.


Not all visitors convert on their first visit. Retargeting enables you to show ads to users who have previously interacted with your website but did not convert. This keeps your brand at the top of their mind and encourages them to complete the desired action.

Ad Extensions:

Utilize ad extensions to provide more information and additional reasons for users to choose your business over competitors. Location extensions, call extensions, and site link extensions can enhance your ad by making it more informative and engaging.

Demographic and Location Targeting:

Demographic and location targeting can help you reach the right audience. If you know that certain demographics or locations convert better for your business, you can adjust your targeting and bid adjustments accordingly.

Conversion Tracking and Analytics:

Establishing conversion tracking is essential to measure the success of your campaign. Regularly reviewing and analyzing this data will allow you to understand what’s working and what isn’t, providing valuable insights that can inform future strategies.

At the heart of these strategies is a deep understanding of your target audience. Under the guidance of Paul Mosenson, we at NuSpark Media Group, leverage data, industry experience, and insights to tailor paid search strategies that not only meet the immediate goals of our B2C clients but also contribute to long-term sustainable growth. The key is in the blend of robust data analytics with creative tactics, ensuring every marketing dollar you spend is an investment in your business’s future.


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