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Paid Search Management for B2B & Lead Generation

NuSpark Founder Paul Mosenson, a seasoned expert in B2B lead generation, with deep expertise and innovative approaches make him the ideal choice for managing your Google paid search campaigns. 

  • Proven Expertise in B2B Marketing: Paul brings years of experience in B2B marketing, understanding the nuances and complexities of this space. His strategies are not just based on theory but on a proven track record of success, ensuring that your campaigns are managed by a seasoned professional who knows what works.
  • Customized Strategy Development: Recognizing that each business is unique, Paul tailors Google paid search strategies to meet your specific business objectives. He digs deep into understanding your industry, your competition, and your target audience, crafting campaigns that are not only aligned with your goals but also resonate with your prospects.
  • Data-Driven Approach: In a world where data is king, Paul leverages cutting-edge analytics and insights to drive decision-making. This means your campaigns are constantly optimized based on real performance data, ensuring the highest possible ROI.

Join us at NuSpark, where Paul Mosenson’s expertise transforms your Google paid search campaigns into powerful engines for B2B lead generation. Let’s drive your business forward together.

Paul’s Approach to Paid Search for Lead Generation

NuSpark Founder Paul Mosenson is a media buying and digital channel specialist and has been buying media for much of his career.  Certainly, there are many digital buyers out there, but with his experience driving quality leads efficiently, you may consider relying on Paul’s skill set and approach to digital lead generation. Many of his clients over the years have all improved paid media performance with Paul at the helm.

All campaigns are focused on generating the highest conversion rate possible.  Landing pages and offers need to be powerful.  Keywords and ads should be aligned with a focus on the benefits of your company.

Two Campaign Strategies for Paid Search

Maximizing Mid-Funnel Impact with Lead Magnets

At the core of our strategy for mid-funnel PPC lead generation, we focus on harnessing the power of well-crafted lead magnets. These are valuable resources offered in exchange for contact information, playing a pivotal role in nurturing potential leads. Our approach involves:

  1. Targeted Keyword Selection: We strategically select mid-funnel keywords that resonate with an audience already aware of their needs but seeking more information. This ensures that our lead magnets reach a receptive audience.
  2. Compelling Lead Magnets: Effective lead magnets like eBooks, webinars, or exclusive reports are tailored to address the specific interests and pain points of the target audience. This alignment not only attracts leads but also builds trust and authority.
  3. Landing Page Optimization: Our landing pages are meticulously designed to encourage conversions. This includes clear and persuasive messaging, strong calls-to-action, and a seamless user experience.

Bottom-Funnel Keyword Strategy: Converting Intent into Action

For bottom-funnel PPC lead generation, our strategy shifts to converting high-intent audiences into customers. This stage involves users who are ready to make a decision, and our tactics are tailored to guide them to that final step.

  1. High-Intent Keyword Targeting: We focus on keywords that indicate a readiness to purchase or engage. These might include terms like “buy,” “price,” “quote,” or “demo.”
  2. Persuasive Ad Copy: Our ad copy is crafted to speak directly to the decision-making concerns of the audience. It highlights unique selling points, offers, and clear calls-to-action.
  3. Optimized Conversion Paths: Ensuring a frictionless path from the ad to conversion is crucial. This involves streamlined landing pages with focused content, straightforward forms, and strong, clear calls-to-action.
  4. Analytics and Feedback Loop: Continuous monitoring and analysis allow us to refine our strategies constantly. This involves tracking key performance indicators and using insights to optimize campaigns.

By employing these targeted strategies at both mid and bottom-funnel stages, Paul Mosenson’s approach ensures that PPC lead generation campaigns are not just reaching audiences, but actively engaging and converting them.

    Because we are focused on conversions, we help you to understand how media drives conversions and thus we optimize the campaign structure, ad groups, keywords, bids, targeting and ad copy to maximize performance. Campaigns are consistently tweaked to reach your goals such as:

    • Conversion-rate
    • Cost-Per-Conversion
    • Cost-Per-Acquisition (CPA)
    • Return on Ad Spend (ROAS)

    Paul is Google-certified in search advertising, mobile advertising (including in-app), video advertising (YouTube), display advertising, Google Shopping, and Google Analytics.  His deep knowledge of advanced features will help him test and increase your campaign’s performance.

    Paul’s one goal: to boost your revenue or leads by delivering highly personalized paid search experiences that attract prospects who are most likely to buy.

    SaaS and Software (Longer Buying Cycle) Approach

    Discover how to effectively engage and convert your audience with targeted paid search strategies designed for the crucial stages of the customer journey. By distinguishing between MOFU (Middle of Funnel) and BOFU (Bottom of Funnel) approaches, we tailor our ads to meet the audience where they are—whether they’re considering their options or ready to make a purchase.

    MOFU: Building Trust and Engagement
    At the MOFU stage, our focus is on nurturing potential leads. Through carefully crafted text ads, we target keywords that reflect research and comparison behavior, providing valuable content that educates and builds trust. This is where informative guides, how-to articles, and webinars become powerful tools in our ad copy, designed to answer questions and solve problems, moving the audience closer to a purchasing decision.

    BOFU: Converting Interest into Action
    When it comes to BOFU, the goal shifts to conversion. Our ads target high-intent keywords, emphasizing unique selling propositions, special offers, and urgency to drive decisions. We highlight testimonials, reviews, and clear calls-to-action to differentiate our brand and reassure potential customers of their choice. At this stage, every ad is optimized to convert interest into tangible leads or sales, capitalizing on the trust and engagement built in the MOFU stage.

    SaaS Approach    Download the PDFs of Below

    Software Approach    Download the PDFs of Below

    Complete List of Optimizations

    Meet with Founder Paul Mosenson Schedule Call with Calendly
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