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Is Your Business Ready for Takeoff?

We’re Your Launchpad to Growth


Specialists in building cost-effective marketing & media campaigns that lead to long-term customers for you

With us, you’ll have the answer to the question: 

“Did It Work?” 

So, we can optimize campaigns, save your firm money, generate you more leads, sign-ups, sales, and revenue, and maximize profit.

NuSpark Founder Paul Mosenson, a combination Fractional CMO and  Media Buyer,  is a proven growth marketer and media buying tactician with over 30 years experience managing marketing, lead generation, and media strategy for all industry types.

It’s not about niche. It’s about his B2B and B2C experiences, his passion, his results-driven mindset, and his dedication to you as your partner.

Plus, almost every engagement we have includes an element of AI; message, ads, promotion help. Remember, it’s not the tool, but how it’s used. Mosenson has been recognized nationally by the Marketing AI Institute and Fractionals United Slack Channel.

Our B2B Lead Gen Solution

Our B2C/DTC Media Solution

We’re Media Buyers, but Explore What Sets Us Apart

We’re Media Buyers, and We’re Lead Generators

We’re Media Buyers, and We Use AI As Needed

We’re Media Buyers, and Build Custom ChatGPTs to Streamline Content & Campaign Management. Save Money; Grow Sales; Increase ROI

The Benefits of Working with Us

Ultimately, selecting a marketing/media firm that aligns perfectly with your business goals is crucial. We take pride in the work we deliver for our clients and are confident in the advantages our services provide.

Personal Attention

Our approach to client management is characterized by a high degree of personal attention, reflecting our extensive experience in media campaign management. Our dedication to tailoring strategies specifically to the unique needs of each client ensures that their media campaigns are not only effectively executed but also resonate with their specific market. 

Innovative, Cost-Effective

NuSpark Media Group, under Paul Mosenson’s leadership, is renowned for crafting innovative and cost-effective media plans that maximize ROI for SMB businesses. Their approach combines cutting-edge strategies with meticulous tracking, ensuring that clients receive high-value media solutions tailored to their specific marketing goals and budget constraints.

Customized & Unbiased

We pride ourselves on our commitment to providing customized, flexible, and unbiased media solutions tailored to the unique needs of each client. This approach ensures that businesses of all types benefit from media strategies that are not only effective but also adaptable to the ever-changing landscape of media and marketing.

{...Paul's strategic insights and approach to crafting media campaigns have played a pivotal role in driving success for our pharmaceutical clients,,,
Rishi J. Kadiwar, VP
{..Paul's enthusiam and knowledge second-to-none...drove our revenue leaps and bounds...great media buyer...
Rick Obrzut, VP, Franchise Consultant
{...Paul gave us a robust media buy and helped with our conversion rate...We recommend Paul for any Commerce firm looking to ramp up revenue..
Jonathan Parker, Co-Founder
Lean Factor
{Our strong enrollment numbers lend further credence to the valuable work Paul and his team performed...
S. Maureen McGarrity, President
Holy Family University
{...great results as we grew our region...Paul's media buying expertise was thankful we used him...
Sarah Willoughby, Executuve Director
Greater Wilmington Convention & Visitors Bureau
{...loved working with Paul...such attention-to-detail....a media buying whiz...
Andrea Plaza, VP
United Teletech
{...grew beyond expectations...ran our digital and TV sales continue to climb....
Matthew Sulby, President
Unclaimed Diamonds
{...huge increase in online sales...loved the creativity and the results...recommended for any ecommerce firm...
Ron Richter, CEO
{...contributed to our conversion growth and increased ROI. Paul has also been very responsive, thorough... I would highly recommend him...
Ken Mller, Vice President
Perry Videx
{...always proactive, constantly looking to improve our campaigns...built a solid lead funnel...sales people are grateful!
Jamil Khan, Director of Product Marketing
Galileo Performance Explorer
{ his passion and his eagerness..built a solid lead gen engine...couldn't be happier with Paul and NuSpark...
Dan Catan, CEO
{...invaluable asset to our growth...drove quaity leads like never before...recommended highly for any firm looking to grow further...
Cache Merrill, Founder
{...fantastic lead generation expert...solid plan and strategy... I highly recommend Paul as a marketing partner...
Alex Carnevale, VP Operations

Key Industries We’ve Grown!

B2C or DTC


A High-Level Overview of Our Approach to Campaign Management

NuSpark Founder Paul Mosenson, with his ad agency experience and will to help all companies who come to him, has a growth process for both B2B & DTC clients, as outlined below.

Key Services

First: Foundation

Then: Implementation

Learn about Media Campaign Measurement and Why it’s Critical to Track The Right Way

Sample Results

B2C or DTC

  • eCommerce Client: Transactions Up 70% 70%
  • University Client: Enrollment Up 40% 40%
  • Financial Services Client: New Accounts Up 25% 25%
  • Retail Client: Sales Up 80% 80%
  • National Weight Loss Program: Revenue Up 30% 30%
  • Auto Insurance Client: Applications Up 25% 25%
  • Supplement Product: Sales Up 40% 40%
  • Consumer Goods Client: Conversion Rate Up 28% 28%


  • Professional Services Firm: Leads Up Monthly 25% 25%
  • SaaS Firm in AP Automation: Leads Up 60% 60%
  • Software Development Firm: Online Leads Up 100% 100%
  • Financial Services Firm: Revenue Up 50% 50%
  • Customer Experience Software: Leads Up 29% 29%
  • eLearning Platform in HR: ROI Up 57% 57%
  • Manufacturing Firm: Conversion Rate Up 100% 100%
  • SaaS Server Monitoring Software: Leads Up 101% 101%

Better Targeting + Better Measurement Tools + Better Offers (+ some AI) = Better Results and Better ROI

Promotional Tools We Manage that Lead to Increased Conversions/Leads/Sales

Ready To Get Started?


As the Founder of NuSpark Media Group, Paul Mosenson focuses on driving quality leads, sales, and revenue growth for both B2B and B2C clients.

His approach emphasizes Buyers’ Journey Optimization, and that means all marketing plans reaching the right audiences, with the right channels, with the right offers and messages, with the right creative, and building trust throughout the journey, which generates more leads, sales or conversions. Plus he manages robust analytics tools to measure and adjust strategies on an ongoing basis. 

Paul has guided strategic media planning for local, regional, and national clients for 30+ years. Prior to starting NuSpark on 2010, Paul led the media team at AB&C Ad Agency in Philadelphia for 10+ years where he was Media Director. Prior to joining AB&C, Paul worked at Nutrisystem for 6 years managing media campaigns and revenue generation.


Here’s Three Reasons To Consider Media Buying Services from NuSpark Media

You Need More Leads, Sign-Ups, or Customers

Better Media Tracking = Better Decisions

Your Current Media Firm or Solution Just Isn’t Performing

At NuSpark Media Group; it’s not just about media buying, it’s also about tracking results with rigor, developing promotions and offers with you to drive more leads, apps, quotes, or purchases, and spending your budget wisely so we can make the proper marketing decisions and answering the question: Did it Work?

The guide will explain some key issues that can affect your marketing campaign performance, and some solutions to consider for short and long-term growth.


We’re All About Conversion Measurement

At NuSpark Media Group, we place a paramount emphasis on media measurement to navigate the intricacies of consumer interactions across various touchpoints. Our approach, as outlined in the Conversion Tracking Cheat Sheet, encompasses a comprehensive understanding of touch segment definitions—from First Touch to Multi-Touch (Assisted) conversions. This meticulous analysis enables us to identify the initial source of interest, gauge user engagement throughout their journey, and ultimately, unravel the holistic view of user engagement and attribution.

Recognizing the importance of each interaction, whether it be the first ad click or a view-through conversion, allows us to refine our strategies for maximized effectiveness and optimized media spends. This dedication to nuanced measurement and analysis underscores our commitment to delivering data-driven insights and superior performance for our clients.


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Trusted By Leading Brands

Trusted By Leading B2B Brands

Paul is a member of the national organization, the Performance-Driven Marketing Institute

Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents.  Paul advises startups and SaaS businesses on marketing and lead generation.
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