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Our Media Buying Tracking & Measurement Audit

Improve Your Media Buying Strategy.  It Starts with Proper Measurement.

We’re happy to evaluate your media plans, and how you’re tracking them, and then give insights and recommendations for improvement.  It’s the first step to a relationship.



Our exclusive Media Tracking Assessment offers a comprehensive analysis of your brand’s media buys as far as results go.  It’s the preview to answering the question: “Did it work?”

In a world where every advertising dollar counts, understanding the impact of your media buying is more crucial than ever. Our Media Buying Tracking & Measurement Assessment is designed to unravel the intricacies of your ad spend, offering a granular view of your advertising performance across diverse platforms.

Benefits of a  Media Buying Tracking & Measurement Assessment?

  • Enhance Marketing Efforts: Adjust marketing strategies based on which channels are contributing most to conversions.
  • Improve ROI: By tracking attribution and measurement properly, firms can enhance the return on investment of their marketing campaigns.
  • Optimize Ad Spend: Ensure every advertising dollar is well-spent by pinpointing the most lucrative channels and audience segments.

How It Works:

  • Easy Sign-Up: Begin the process by registering for the Media Buying Tracking & Measurement Assessment with the form below.
  • Assessment & Analysis: At a high level, we will analyze your media buying strategies and assess how they are tracking on your website, providing a comprehensive overview of your advertising performance.
  • Insightful Report: Receive a report filled with valuable insights, recommendations, and strategies to elevate your advertising impact.


Among What’s Covered

  • Attribution Settings:
    • Model Management: Do you have the right attribution model set up based on your business model?
    • Pixel installation: Are tracking pixels for each channel set up properly to measure conversions throughout the buyer’s journey?
    • Reporting:  Do you have the right tools to report on results properly? 
  •  GA4 Settings:
    • Set-Up:  Does your website have GA4 set up properly to measure website and landing page performance?
    • Conversions and Events:  Together with Google Tag Manager, are you tracking all forms of events and conversions that are relevant to marketing measurement and reporting?
  • Website Conversion Optimization Recommendations:
    • Increase Conversions: Receive expert recommendations on optimizing website elements to improve conversion rates from media traffic.
    • Enhance User Experience: Improve the user experience based on media interaction data to facilitate conversions.
    • Boost Revenue: By optimizing for conversions, firms can increase revenue generated from media channels.

Sample NuSpark Client Results

  • eCommerce Client: Transactions Up 70% 70%
  • University Client: Enrollment Up 40% 40%
  • Financial Services Client: New Accounts Up 25% 25%
  • Retail Client: Sales Up 80% 80%
  • National Weight Loss Program: Revenue Up 30% 30%
  • Auto Insurance Client: Applications Up 25% 25%
  • Supplement Product: Sales Up 40% 40%
  • Consumer Goods Client: Conversion Rate Up 28% 28%

Sign Up for Your Media Measurement Audit Discovery Session with Paul Mosenson

I am Paul Mosenson.  Over 30 years driving leads with strategic marketing and media plans across all forms of businesses B2B, B2C.  As a Fractional CMO or Growth Advisor,  as well as an outsourced Media Director, I will work with your team to build campaigns that separate you from the competition, with an increased opportunity to build relationships with prospects, and increase leads and sales.



Meet with Founder Paul Mosenson Schedule Call with Calendly
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