Paul Mosenson: NuSpark Media Group, Media Director/Buyer:
It’s all about Performance & Results
Whatever media plan we put together, once implemented and tracked, you’ll have the answer to the question:
Did it work?
Media Planning & Buying is Paul’s passion. Always has been. And the focus is combining his experience, data, and the right strategy to bring you the results you desire. I do it all. That’s how he plans & buys the most powerful media campaigns to your benefit.
Performance Media Campaigns
Founder Paul Mosenson focuses on lead generation and performance media buying. It’s all about driving targeted eyeballs to ads that result in quality clicks, leads, store visits, and sales, and tracking mediums, messages, and offers.
Watch the video for an overview of performance media buying.
Cost-Effective Media Buying
Choosing the right media channels and executing them properly with efficient pricing is both an art and a science. Luckily, Paul has over 30+ years planning and buying media for clients of all types and sizes, utilizing traditional and digital media.
Watch the video to learn more about Paul Mosenson and the Media Spark program.
Results-Driven
Every media and marketing channel chosen will be tracked and analyzed on an ongoing basis. Your goal is to generate cost-effective leads that will become customers. This is what Paul does. Every channel, message, and offer is tracked via vanity URLs to your website, custom phone numbers, QR codes, or texting with keywords. This is not about branding. This is direct response at its best.
Innovative Creative Team
NuSpark’s solutions include a national team of creatives with diverse backgrounds and talents. We can address all of your creative needs, from TV design and production to digital ad and social needs. And of course wth cutting edge AI tools to support the creative process which lowers your fees substantially.
For B2C a number of options
There’s many channels to pick from, and your plan will be comprehensive and strategic. It’s all about results.
Direct Response TV
Any ad with a call-to-action is considered DRTV. That means cheaper rates and an eye on performance.
OTT and Connected TV
Digital TV via apps and devices has taken off, and is a viable option to reach smart TV viewers and mobile viewers.
Addressable TV
Data is huge with cable TV strategy, and being able to “geo-fence” and target segments via focused messaging is powerful.
Paid Search
It goes without saying how important search engine marketing is. It reaches those prospects actively seeking a solution. Is it you?
Display Advertising
Typically used for branding and retargeting, but there are many ways to target specific audiences with display that can drive response.
Social Media Advertising
YouTube, Facebook, Instagram, Twitter, Tik Tok, Pinterest, Snapchat and more. Lots of opportunities for targeted advertising here. Follow me?
Radio Streaming
Spotify, Pandora, iHeart, and more. Reach targeted audiences actively listening. And all is tracked to optimize performance.
SiriusXM
Satellite radio continues to be an effective medium for direct response. It’s huge for in-car listening.
Other Placements
Reddit? In-app advertising? Digital outdoor? Direct marketing and mail? If it makes sense, it’s on the plan.
On-Air Radio
On-air radio buying by market or multi-market. Specific dayparts or remnant. Love to negotiate!
Broadcast TV
Local TV spots placements. Been doing it since the 80s! Still a valid place to advertise.
Newspapers, magazines, in-mail coupons. Still exist and can be effective with the right audience.
Growth Services That Spark Up Your Leads, Conversions, and Sales
SparkComm
Besides web forms, conversions can also be via Calls, Texts, or even Chat Bots. SparkComm is a robust platform that provides marketing tracking related to calls and texting. Get a full look at how audiences engage, by channel, by campaign.
SparkVideo
Videos on your website have proven to increase conversion rates. Whether it’s testimonials or leadership videos, we have the tools to make them effective.
SparkAI
We’ve embraced AI in marketing. The tools continue to evolve. Copywriting, Design, TV/Video Production. Even Ad Buying Platforms. We’ll use them if needed to optimize campaigns and save you budget.
SparkData
By combining 3rd party data sources with media buys, targeting can be laser-focused to reach those most likely to pay attention to your message. Data-driven media at it’s finest.
SparkLander
No matter what campaign we build you, and how targeted it is, without a compelling, conversion-friendly landing page, performance will be off. So we can help build them to align with marketing plans.
SparkCreative
A top-notch performance marketing plan needs not only great tracking and offers, but great design. I have alliances with freelance experienced creative directors all over the country.
A/B Testing
Testing covering a number of aspects: Audience segments. Email subject lines. Ad creative. Offers. Landing Pages. Ad More. Testing means Learning.
SparkConvert
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. I’ll work with mine or your creative team to ensure less visitors leave your site without contacting you!
Focus on Measurement
I am an analytics guru. Spending marketing dollars wisely is critical. Using Google Analytics 4 and other tools, including lead attribution, helps me optimize wisely and that means higher profit for you!
Three Examples of Multi-Media Case Studies for Download
University: Partnered with branding firm. TV, Radio, Digital, Outdoor
Insurance: Partnered with design agency. TV, Direct Mail, Digital
Healthcare: TV, Radio, Print, Direct Mail
Let’s Grow Your Business and Optimize Media Performance. Discovery Call First