Here’s an overview of media and ad campaign planning; the NuSpark way, with a compelling process on how to drive sales and measure what works.

I’m Paul Mosenson, CEO

NuSpark Media Group,

Media Director/Buyer:

It’s all about Performance & Results

Whatever media plan we put together, once implemented and tracked, you’ll have the answer to the question:

Did it work?

Media Planning & Buying is Paul’s passion. Always has been. And the focus is combining his experience, data, and the right strategy to bring you the results you desire. I do it all. That’s how he plans & buys the most powerful media campaigns to your benefit.

Explore Our Growth Services That Drive Results!

KEY SERVICES

Whether you are an established brand or burgeoning business, NuSpark Media Group exists to give you access to best-in-class media and advertising services. Whatever your goals, let us help you exceed them.

Discovery

Set the Stage to Growth

Every engagement begins with a comprehensive discovery session. We need to learn your business inside and out. What makes your business unique? Why audiences will want your product or service? We’re a team, and we’ll need as much info as possible.

Campaign Plan

Plant the Seeds to Growth

We’re setting the seeds for performance. Offers. Targets. Budgets. Timeframes. Creatives. AI Integration. Measurement Tools Set-up. Conversion Goals Configured. Landing Page Builds. Form, Call, and Promo Code Tracking. Getting Excited?

Media Plan

Target Your Audience

Now the plan. Based on all the input we get, we’ll lay out a robust media plan covering strategic recommendations that will drive leads, quotes, or sales. All channels are considered; TV, Radio, Digital, Search, Social, and More. All tracked. With top-notch planning and buying tools to support.

Media Buying

Start Growing Leads/Sales

It’s not just executing the buys, but it also includes good faith rate negotiation that Founder Paul Mosenson is skilled at with around 30 years of success. Its our strength. Plus with digital media buying, we secure the best CPM/CPC.

Creative Approach

Freelance and AI as Needed

The production process occurs while the media buying planning and buying is happening. Video, TV, scripts, banner ads, social ads, as well as landing pages and confirmations that all the tracking mechanisms work. And AI tools will be part of our creative development if needed.

Analytics

Measure, Report, Optimize

Once measurement is in place, we start advertising and tracking conversions, conversion rates, cost-per-conversion, and more. Once enough data is gathered, we tweak buys and optimize campaigns- it’s all about performance; the NuSpark Media Group mantra.

Performance Media Campaign Video Overview

Founder Paul Mosenson focuses on lead generation and performance media buying. It’s all about driving targeted eyeballs to ads that result in quality clicks, leads, store visits, and sales, and tracking mediums, messages, and offers.

Quick Links

Sample Results

eCommerce Client: Transactions Up 70% 70%
University Client: Enrollment Up 40% 40%
Financial Services Client: New Accounts Up 25% 25%
Retail Client: Sales Up 80% 80%

National Weight Loss Program: Revenue Up 30% 30%
Auto Insurance Client: Applications Up 25% 25%
Supplement Product: Sales Up 40% 40%
Consumer Goods Client: Conversion Rate Up 28% 28%

CEO, Owner, Founder or President?

Let’s Spend Your Budget Wisely, and Grow Revenue, so You Can Sleep at Night

CMO/Marketing Executive or Director?

Let’s Build a Relationship, Be a Team, and Make You a Rockstar

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Let’s Plan a Call and Discuss Your Needs Further