Select Page

Measuring Marketing Campaigns

A Guide for B2B or B2C.  For each business category, learn and understand how to measure marketing campaigns and media channels to make the best decisions to optimize performance.  Download Now.

B2C: Unlock the Secrets to Measuring Media Campaigns for Maximum Impact

Are you finding it challenging to measure the effectiveness of your media campaigns and optimize them for success? Look no further! Introducing our exclusive eBook, “Measuring Media”

In this essential guide, you’ll uncover the best practices, key metrics, and proven strategies for accurately measuring and optimizing your media campaigns across various channels. Learn how proper measurement can lead to increased sales, higher ROI, and a more effective marketing strategy.

Here’s a glimpse of what you’ll gain from our eBook:

  • Master the art of measuring media campaigns across different channels, including TV, radio, digital, and direct mail
  • Understand the key metrics and KPIs you should be tracking to evaluate the success of your campaigns
  • Learn effective A/B testing techniques to optimize your marketing materials, offers, and messaging
  • See how call tracking, text messagng, and other tracking parameters work

 

B2B: Unlock the Power of Effective Measurement for Lead and Demand Generation

LIn this comprehensive guide, you’ll learn how proper measurement and analysis can supercharge your marketing campaigns and lead to increased sales and ROI for your business. Get ready to dive into the best practices, key metrics, and proven strategies that will help you make data-driven decisions and unlock your full marketing potential.

Here’s a glimpse of what you’ll gain from our eBook:

  • Master the art of measuring lead and demand generation campaigns to optimize marketing performance
  • Understand the key metrics and KPIs you should be tracking to evaluate the success of your campaigns
  • Discover how proper measurement can lead to increased sales growth and higher ROI
  • Key metrics to measure when utilizing lead magnets, paid search, email, inbound, and outbound marketing

 

NuSpark Testimonials

 

Paul Mosenson is a fantastic lead generation expert. We followed his process to a tee. He got our new website live with an awesome value proposition. He even did our explainer video. Then a robust lead gen plan with search, inbound, outbound and also he and his team developed a great lead magnet ebook to drive us leads that the sales team engages with. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul to be your marketing partner.

Alex Carnevale

VP, Techadox

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further.

Cache Merrill

CEO, Zibtek

From the start Paul Mosenson of NuSpark has impressed me with his ability to quickly become team players and a strategic partner vs. just another vendor. He lead a demand generation program for a SaaS client of mine targeting Enterprise and has shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and is a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or SaaS firm looking for quality lead growth.

Charlie Born

Advisor, Galileo Performance Explorer

Meet with Founder Paul Mosenson Schedule Call with Calendly
Hello. Add your message here.