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How to Generate Leads Closer to Buying

Lead Magnet Marketing Strategy

Give your sales teams leads to engage with, before competitors

A replay of a webinar held October 2022

The best lead magnets solve enough of a business problem that the prospect recognizes that your firm is the expert in the field.  Lead magnets are basically eBooks, white papers, webinars, or guides that people download to learn how to solve a business problem.

For this webinar and eBook, NuSpark Founder Paul Mosenson presents how lead magnet leads can become real sales opportunities that are more likely to close. Whether you’re B2B, SaaS, or a Technology firm, this eBook is for you.  

Topics cover:

  • What is a lead magnet and how to generate prospects from them
  • How to plan the magnet messaging that resonates with buyers
  • How to determine a prospect’s business challenges as a prelude to lead magnet topic generation
  • The ideal format of a lead magnet that drives engagement, trust, and leads
  • Where to promote the magnet across search, inbound, and outbound channels, and how to determine best mix
  • Types of funnels that generate leads
  • Cadence/funnel building. Strategic ways for marketing and sales to engage with content leads to create sales opportunities
  • How to measure the effectiveness of content marketing

Paul Mosenson Testimonials


Paul Mosenson is a fantastic lead generation expert. We followed his process to a tee. He got our new website live with an awesome value proposition. He even did our explainer video. Then a robust lead gen plan with search, inbound, outbound and also he and his team developed a great lead magnet ebook to drive us leads that the sales team engages with. For any firm looking to grow and generate quality leads to the sales teams, I highly recommend Paul to be your marketing partner.

Alex Carnevale

VP, Techadox

Paul Mosenson has been an invaluable asset to our growth at Zibtek. As our Fractional CMO he helped us fine-tune our messages and value prop, improved our cost-per-lead from all of our marketing channels, and helped us generate new quality leads with content marketing programs.  He’s recommended highly for any firm looking to grow further.

Cache Merrill

CEO, Zibtek

From the start Paul Mosenson of NuSpark has impressed me with his ability to quickly become team players and a strategic partner vs. just another vendor. He lead a demand generation program for a SaaS client of mine targeting Enterprise and has shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and is a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or SaaS firm looking for quality lead growth.

Charlie Born

Advisor, Galileo Performance Explorer

Meet with Founder Paul Mosenson Schedule Call with Calendly
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