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Advanced Lead Generation/Customer Acquisition Services for B2C/DTC Targeting. Let’s Make Television/OTT, Social Media Advertising, and YouTube work better, to drive more leads and customers. It starts with relationship building.

Introducing GainForge, our all-encompassing AI lead generation/customer acquisition suite of tools and workflows, designed to work together to drive business growth, for both B2B and B2C.

The Problem: Rethinking TV and Digital Advertising for Effective B2C Customer Acquisition

Linear TV and OTT advertising, plus most digital advertising strategies, often do not suffice when it comes to truly engaging consumers and generating leads. Despite the massive reach of these mediums, they frequently fail to connect on a level that translates into actual business growth. Here’s why a more relational and targeted approach is vital for modern B2C companies:

Impersonal Messaging

These advertising forms typically push a one-size-fits-all message that does not address the unique needs or interests of individual viewers. This lack of personalization can prevent the formation of meaningful connections that drive consumer decisions, crucial in today’s competitive market.

High Costs, Low Yield

The cost of TV and digital advertising can be prohibitively high, especially considering the often low engagement rates from the target audience. This misalignment between investment and return makes it difficult to justify without the assurance of effective lead generation or customer acquisition.

The Answer: Building Meaningful Connections

At NuSpark Media Group, we leverage advanced data analytics and customer insights to transform how your business connects with potential customers. Our approach goes beyond traditional advertising by focusing on building relationships through customized, engaging content tailored to meet the specific interests and needs of your audience.

 

Unlock Your Business’s Potential with Advanced Lead Generation Services

Welcome to the forefront of lead generation innovation, where cutting-edge technology meets expert strategy. At NuSpark Media Group, we specialize in elevating B2C firms through tailored lead generation solutions designed to engage consumers and convert interest into action. Explore our suite of services and discover how we can transform your business’s approach to customer acquisition.

 

Educational Guides and AI-Driven Strategies

Harness the power of knowledge with our educational guides, tailored specifically for B2C companies aiming to captivate and educate potential customers. Combined with our proprietary AI solution, GainForge, we provide a data-driven foundation to maximize the impact of your marketing campaigns. Learn more about our educational resources and AI expertise.

 

 

YouTube Lead Generation

Dive into the world of video marketing with our YouTube customer acquisition services. We create targeted video content to promote lead magnets and eBooks that resonates with your audience, ensuring high engagement and conversion rates. From strategy to analytics, our approach is designed to capture the attention of your consumers where they spend most of their time—online. Explore our YouTube marketing strategies.

 

 

Connected TV/OTT/Linear TV Performance

Expand your reach with our Advanced TV lead generation services, including OTT, CTV, and linear broadcasting. Our tailored campaigns make the most of modern TV consumption habits, positioning your brand on the screens of potential customers through precise targeting and compelling ad that promote guides and lead magnets. Discover how to generate leads on digital and traditional TV.

 

 

Radio; Both On-air and Streaming Solutions

Reach a broader audience and drive customer engagement through our comprehensive radio lead generation program. We create tailored radio campaigns designed to captivate listeners and guide them to your lead magnets and offers. From script crafting to ad placement and analytics, we ensure every radio spot resonates with potential customers, maximizing conversions and ROI. Discover more about how we can help you leverage the power of radio for your business.

Social Media Platforms

Elevate your social media performance with our Facebook and Instagram lead gen services. By leveraging these powerful platforms, we craft compelling campaigns that engage and convert your target demographics due to powerful content that prospects want to download. Paul Mosenson’s expertise in media buying and analytics ensures that every ad dollar is spent efficiently, maximizing your return on investment. Learn more about our social media strategies.

 

 

Expertise that Drives Results

At the helm of our innovative approach is Paul Mosenson, a renowned media buyer, analytics guru, and AI expert. His strategic acumen and deep understanding of digital landscapes empower our clients to outpace their competition and achieve substantial growth.

 

Why Choose NuSpark Media Group?

With NuSpark Media Group, you’re not just choosing a service; you’re partnering with a leader in digital marketing innovation. Our holistic approach, powered by advanced analytics and breakthrough AI technology, positions your brand at the pinnacle of consumer engagement and lead conversion.

Ready to transform your lead generation/customer acquistion strategy? Contact us today and let us help you achieve your business goals.

Measuring Lead Generation; Our ROAS Calculator

This calculator helps marketers assess the efficiency and effectiveness of their media campaigns by providing insights into key performance indicators (KPIs). It allows for the evaluation of campaign performance in terms of cost-effectiveness and revenue generation. The provided summary enables marketers to make data-driven decisions, optimize their media mix, and achieve better returns on ad spend (ROAS).

Here’s a summary of the Lead Magnet Calculator B2C’s key columns, formatted as bullets:

  • Source: The origin of the media, such as specific platforms or channels, which helps to differentiate where the traffic is coming from.
  • Medium: Specifies the type of media used (e.g., social media, TV, radio, YouTube).
  • Campaign: Identifies specific marketing campaigns, helping to track the effectiveness of each.
  • Segment: Indicates the target audience segment for each campaign.
  • Flight: The timeframe or schedule over which the campaign runs.
  • Spend: The amount of money allocated to each campaign.
  • Leads: The number of leads generated by each campaign.
  • Cost-per-lead: The cost incurred per lead generated.
  • List/Keyword: Provides details on specific keywords or lists targeted within each campaign.
  • Transactions: The number of conversions or sales generated from the leads.
  • Cost-per-sale: The cost incurred per sale.
  • Revenue: The total revenue generated from the campaign.
  • ROAS: Return on ad spend, calculated as the ratio of revenue generated to the amount spent.

A Custom GPT we built to showcase the potential. Lead Gen Guide Preview:  Allows a user to prompt a guide topic, then GPT will write a sample outline, write an introduction, and then offer a follow-up email with an offer you prompt. Click and test if you are a paid user, or we can demo.

Watch the video demo of 4 B2C ChatGPTs we created, from eBook planning to offer strategies. The example is for a ficticious franchise weight loss center but can apply to any business.  Together we’ll use these tools and plan targeted messaging with AI, to generate new prospects and customers. 

Custon GPTs are for paid users of ChatGPT, but we’d be happy to demo this during our discovery call. Custon GPTs are for paid users of ChatGPT, but we’d be happy to demo this during our discovery call. Or, click the button below to see 4 short samples of guides targeting 3 audiences in e-commerce, the travel industry, fitness/wellness, and financial services.

Here are Additional Examples of eBooks by Category, with Sample Emails.  Free to Download. Click the Image.

Our first initial tests for our concept. These are just 60-second prototypes without any creative direction for editing.  One is for NuSpark’s Educational Guide and the other, a fake dietary supplement Info Guide.  But, you can see the potential with the QR Codes, which adds prospects to a list for follow-up offers if they opt-in.

Industry Stats

  • Lead Magnet Effectiveness:
    • Studies have shown that offering valuable content such as guides or ebooks can significantly increase lead generation and customer acquisition for B2C companies.
    • According to HubSpot, companies that use lead magnets in their marketing strategy experience a 55% increase in leads.
  • Conversion Rates:
    • Research indicates that providing lead magnets can improve conversion rates by providing prospects with valuable information that addresses their needs and pain points.
    • A study by Demand Metric found that companies with well-executed lead nurturing campaigns that include lead magnets experience a 45% higher conversion rate compared to those without such campaigns.
  • Customer Engagement:
    • Offering guides or lead magnets can enhance customer engagement by providing valuable content that educates and informs potential customers.
    • Data from Content Marketing Institute shows that 70% of B2C marketers say that interactive content (which includes guides and ebooks) is effective at engaging their target audience.
  • Brand Loyalty:
    • Providing valuable resources like guides or ebooks can help build trust and credibility with consumers, leading to increased brand loyalty and repeat purchases.
    • A study by Loyalty360 found that 69% of consumers are more likely to buy from a brand they trust.
  • Long-Term Value:
    • Lead magnets can also have long-term benefits for B2C companies by nurturing leads over time and contributing to overall customer lifetime value.
    • Research from McKinsey & Company shows that companies with effective lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost.
  • Growth Acceleration:
    • Companies that effectively utilize guides or lead magnets often experience accelerated growth by attracting more qualified leads and converting them into customers.
    • According to research by Marketo, businesses that implement lead nurturing strategies, which may include providing guides or lead magnets, experience a 451% increase in qualified leads.
  • Revenue Generation:
    • Offering guides or lead magnets can directly contribute to revenue generation by influencing purchase decisions and driving sales.
    • A study by Content Marketing Institute found that 61% of B2C marketers believe that content marketing (including lead magnets) is effective at generating revenue for their organization.
  • Cross-Selling and Upselling:
    • Guides or lead magnets can serve as effective tools for cross-selling and upselling additional products or services to existing customers.
    • According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, which can be facilitated through targeted guides or lead magnets.
  • Customer Lifetime Value (CLV):
    • Lead magnets can contribute to increasing customer lifetime value by fostering long-term relationships with customers and encouraging repeat purchases.
    • Research by Bain & Company found that increasing customer retention rates by just 5% can increase profits by 25% to 95%, highlighting the importance of strategies like providing guides or lead magnets in maximizing CLV.
  • Competitive Advantage:
    • Companies that effectively leverage guides or lead magnets gain a competitive advantage by providing added value to their customers and differentiating themselves from competitors.
    • A report by McKinsey & Company indicates that companies that prioritize customer-centric strategies, which may include offering valuable resources like guides or lead magnets, outperform their competitors in terms of revenue growth by 2.3 times.

Nice. We Have an Agency

No worries.  NuSpark collaborates. We are a team.  We can build the lead magnets or guides, and they can do the media buying. We can also work together with my tools and promo offers. Let’s make it a win-win.

Creative Questions

We are big on AI at NuSpark Media Group, because saving creative costs, and allocating that budget to media, is critical. That said, for creative, we can collaborate with a designer you have, or one of our freelancers, or a combination. The ones above Mosenson did himself with the AI video tools. Options galore.

Program Costs

We charge a moderate retainer for the service; affordable for SMB and moderately-sized businesses. We are open to a mix of retainer and “per-lead” perfomance fees. 

Want to Learn More? Contact Founder Paul Mosenson Today. And Let’s Discuss AI and Strategy

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