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Media Buying & Lead Generation for Higher Education


Have an undergraduate or graduate program that needs to reach admissions goals?

Look no further.  We undertand what it takes to drive leads and grow them into applications.

Data-Driven Media Buying.  Targeted.  Measured. Optimized. Effective.

Paul Mosenson, NuSpark Founder

“We have been well served and well satisfied with the work and service provided by the NuSpark team. Our strong enrollment numbers lend further credence to the valuable work he and his team performed on behalf of the University. It is my pleasure to recommend NuSpark to your serious consideration.”

S. Maureen McGarrity, CSFN, PhD

President, Holy Family University, Philadelphia

Elevating Higher Education Marketing with NuSpark Media

NuSpark Media Group stands as your indispensable partner in the realm of higher education marketing, specializing in elevating university brand awareness and boosting enrollment conversion rates. Our expertise lies in precisely targeting both undergraduate and graduate audiences, employing both first-party and third-party data alongside the latest targeting tools and AI platforms to meet the nuanced demands of higher education marketing.

Expertise in Higher Education Marketing

We have developed a deep understanding of the complexities inherent in marketing to higher education sectors. By integrating cutting-edge AI technology to refine content creation and messaging, we engage prospective students more effectively. Our strategies are meticulously designed to not only adhere to industry best practices but also to enhance awareness and conversions, effectively catering to each audience’s unique interests and needs.

Innovative Lead Magnet Concept

In the competitive landscape of higher education, standing out is paramount. Our lead magnet strategies are vital for capturing the attention of potential students. We develop engaging, educational guides and resources that not only attract but also retain interest, providing compelling reasons for prospective students to consider and eventually apply to your institution.

Conversion Optimization Expertise

Optimizing conversions is at the heart of our approach. We apply sophisticated digital marketing techniques across all user touchpoints, enhancing the journey to maximize engagement and conversions. Each interaction is optimized to encourage students to take the next step, whether it involves exploring undergraduate options or considering graduate programs.

Balanced Media Buying Approach

Navigating both digital and traditional media, our comprehensive media buying strategy ensures your message consistently reaches the intended audience across various touchpoints. We are adept at utilizing these technologies, ensuring that your campaigns are precisely aimed and delivered through the most effective channels. This data-driven approach uses insights and analytics to inform our media buying decisions and to continuously optimize campaign performance.

Results-Driven Strategies

The true measure of any campaign’s success lies in the tangible results it delivers. At NuSpark Media Group, we pride ourselves on our results-driven approach. Our campaigns are constantly evaluated and adjusted based on performance metrics, ensuring that we not only meet but exceed your goals in student lead generation and applications.

Partner with NuSpark Media Group to elevate your higher education institution’s marketing strategy. With our specialized expertise in understanding and targeting both graduate and undergraduate audiences, innovative lead magnets, focus on conversion optimization, and comprehensive media buying strategies, we are ready to drive significant increases in student leads and applications, delivering measurable results every step of the way

Leveraging AI in Higher Education Marketing with NuSpark Media Group


This is a very rough example of a TV ad with a QR code promoting a guide for undergraduates, produced with our AI tools. It’s a fake college, but it’s goal is to have you think about the potential. We at NuSpark have top-notch AI freelancers if needed to clean up the creative.

When leads are obtained, they go into an email or text funnel as below for follow-up messaging.

Artificial intelligence can revolutionize marketing in higher education by facilitating highly personalized and effective communication strategies. At NuSpark Media Group, we employ advanced AI tools to craft targeted content that resonates deeply with prospective students, ensuring that every message is both relevant and engaging.

AI-Enhanced Communication Strategies

Utilizing custom AI models, we develop tailored lead magnets and educational content specifically designed for prospective undergraduate and graduate students. These resources are crafted not only to attract but also to retain the interest of students, paving the way for increased engagement and successful conversions.

Optimizing Engagement with AI

Our AI-driven systems significantly enhance email marketing campaigns and digital interactions by optimizing message timing, content, and segmentation. This leads to higher engagement rates and more effective communications, as AI insights ensure that each interaction is tailored to the preferences and behaviors of prospective students.

AI-Driven Results and ROI

The strategic use of AI not only elevates the effectiveness of our marketing efforts but also significantly enhances the return on investment. With the competitive landscape of higher education, such advancements are crucial for standing out and achieving measurable success.

Expert AI Guidance from NuSpark Founder

Paul Mosenson, founder of NuSpark Media Group and an expert in AI, offers his suite of Custom GPTs from ChatGPT to enhance your online engagement strategies. These tools are part of our management services and are available to help you grow and manage your digital presence effectively. Below are a few tools of interest that are accessible for paid users of ChatGPT only.

Partner with NuSpark Media Group and harness the power of AI to transform your higher education marketing strategy. With our cutting-edge technology and deep expertise, we are equipped to drive significant increases in student engagement and applications, delivering measurable results every step of the way.

Make Them Click & Convert: HCP

This matrix is designed to help pharmaceutical manufacturers effectively communicate with HCPs through targeted digital advertising, driving them to a landing page that converts interest into actions such as learning more about a drug, requesting samples, or accessing detailed clinical data.

Sample Case Study


In the early 2010s, Holy Family University in Philadelphia was facing a significant problem with many of their programs underperforming due to lack of student occupancy. This was a problem that affected both graduate and undergraduate programs. Enrollment numbers were down, and with fewer students, the University was unable to fully utilize its vast resources. The university recognized a need for a robust marketing strategy to attract students and fill its programs.


Paul Mosenson of NuSpark Media was brought in to revamp the marketing strategy in 2014. Leveraging his expertise as a Fractional CMO and a results-focused Marketing Consultant, Paul designed a comprehensive, targeted, and cost-effective media buy strategy. He employed a multi-faceted approach that included:

  • Redesigning Google paid search campaigns to attract potential students actively seeking education opportunities.
  • Geofencing high schools to serve targeted ads to potential undergraduate students in their areas of interest.
  • Utilizing Facebook, Instagram, and Snapchat for targeted ads aimed at both graduate and undergraduate prospects.
  • Deploying online display, native advertising, and retargeting to keep Holy Family University on top of prospects’ minds.
  • Leveraging Direct Response TV, OTT, streaming radio, and online radio to reach a broader audience.
  • Implementing robust tracking measures including vanity URLs, text messaging, and dedicated phone numbers to accurately measure campaign effectiveness.


The strategic and tactical approach undertaken by Paul brought forth considerable positive change. Here are some key results:

  • The Google paid search campaign redesign resulted in a 45% increase in click-through rates and a 30% boost in conversions, leading to a significant uptick in student inquiries and applications.
  • Geofencing high schools led to a 35% increase in undergraduate inquiries within the geofenced areas, signifying a more focused interest from potential students.
  • The comprehensive social media campaign saw a 40% rise in engagement rates and a 20% increase in completed applications from targeted prospects.
  • Retargeting efforts on display and native advertising platforms increased overall brand visibility by 60% and boosted online inquiries by 25%.
  • The usage of Direct Response TV, OTT, streaming radio, and online radio resulted in a 15% increase in awareness among potential students outside the traditional digital platforms.
  • The robust tracking measures implemented enabled the University to fine-tune their campaigns, resulting in an overall decrease in cost per acquisition by 30%.
  • By the end of 2020, Paul’s strategic media plans had successfully increased online enrollment by 40% and overall awareness of Holy Family University’s programs by 60%. This signified a substantial recovery from the earlier underperformance and positioned the university as a competitive option for both graduate and undergraduate students.

This case study showcases Paul Mosenson’s strategic and tactical prowess in delivering results that drive growth and success. His ability to leverage various digital platforms in a cohesive, targeted, and cost-effective manner made a significant difference in reversing the underperformance of Holy Family University’s programs.

Three Examples of Multi-Media Case Studies for Download

University: Partnered with branding firm. TV, Radio, Digital, Outdoor

Insurance: Partnered with design agency. TV, Direct Mail, Digital

Healthcare: TV, Radio, Print, Direct Mail

We build custom eBooks, dynamic guides, and help craft on-demand virtual info sessions that reach prospects researching their future. Capture leads. Nurture them into applications, and give them a rewarding education.

Let’s Grow Your Programs and Start the Lead Generation Process. Discovery Call First

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