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Google Analytics-GA4-Management

 

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and capabilities that can help you better understand your website or app visitors. One of the most important features of GA4 is its ability to track conversions and understanding the metrics.

There are a few things to keep in mind when we at NuSpark set up conversions in GA4:

  • Define your conversions. What are the actions that you want your website visitors to take?
  • Choose the right conversion counting method. GA4 offers a number of different conversion counting methods. Choose the method that best suits your needs.
    • Once per event: With this setting, GA4 counts an event as a conversion every time it takes place. Google recommends this option because it offers insight into user behavior on your site or app. Further, it distinguishes between sessions with multiple conversions and those with only one conversion.
      • Example: If a user completes five conversions in one session, this setting counts five conversions.
    • 2. Once per session (Legacy): This option means that GA4 counts an event as a conversion once per session, similar to how Universal Analytics operates. Choose this option if you want your GA4 conversion count to closely resemble your UA conversion count.
      • Example: If a user completes five conversions in one session, this setting counts one conversion.
  • Track your conversions. Once you have defined your conversions and chosen a counting method, you need to track them. GA4 makes it easy to track conversions using events.

Once we are tracking conversions based on our strategy, we can use the data to improve your marketing campaigns. For example, you can use the data to:

  • Identify your most effective marketing channels. Which marketing channels are driving the most conversions?
  • Optimize your landing pages. Are your landing pages optimized for conversions?
  • Personalize your marketing messages. Use the data to personalize your marketing messages and target your audience more effectively.

Here are some additional tips for managing conversions in GA4:

  • Use the Conversions report to see a summary of your conversions.
  • Use the Conversion funnels report to see how users move through your website or app before converting.
  • Use the Attribution reports to see how different marketing channels contribute to conversions.

Below are some high level charts showing the basics of GA4 measurement and examples of elements that can be tracked.

Click each image to download the PDF so you can read them easily.

What is the difference between metrics and dimensions in GA4?

GA4 usually displays data in its reports in the form of a data table. Each row of the table represents the value of a dimension and each column represents the value of a metric. A metric is a number that is used to measure one of the characteristics of a dimension.  In other words, metrics are the quantitative measurements of data and dimensions are the labels used to describe them—or, in even easier terms: metrics are always expressed by numbers (number values, %, $, time), while dimensions are expressed by non-numerical values.

Below are two more charts showing many of the common dimensions and metrics that can be tracked:

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