Franchise Marketing Services
Franchise Marketing Media Buying Services: Measurable and Cost-Effective
Welcome to NuSpark NuSpark Media Group, where your franchise’s growth is our ultimate objective. With an array of media buying services tailored to boost your franchise visibility, NuSpark, under the leadership of Paul Mosenson, is your partner in reaching new heights.
The NuSpark Difference
In the highly competitive world of franchising, every edge counts. Paul Mosenson, a seasoned Fractional CMO and renowned marketing consultant, understands this like no other. His strategic and tactical approach, deeply rooted in analytics, results in tailored media buying strategies that uniquely position your franchise for maximum market impact.
What sets Paul Mosenson apart is his relentless focus on results. As the driving force behind NuSpark, Paul brings decades of B2C media buying and marketing experience. Leveraging his expertise, your franchise will benefit from marketing strategies that are not just effective but also cost-efficient.
Our Services
Our services are broad-ranging, with a strong focus on strategic media buying across multiple channels:
- Traditional Media Buying: We tap into the power of TV, radio, direct mail, and print, leveraging our media relationships to negotiate the best rates and placements for your franchise.
- Digital Media Buying: From social media ads to search engine marketing, we optimize your digital presence for maximum reach and engagement.
- Analytics and Reporting: Data is the lifeblood of effective marketing. We provide comprehensive, easy-to-understand reports to help you understand your campaigns’ performance.
Why Choose NuSpark and Paul Mosenson?
The media landscape can be complex and ever-changing, but with Paul Mosenson’s leadership and NuSpark’s dedicated team, you are assured of:
- Strategic Expertise: Paul’s experience, knowledge, and innovative tactics create a powerful blend of strategic planning and tactical execution.
- Results-Driven Approach: We don’t just aim for impressions; we aim for conversions. Our strategies are designed to turn prospects into loyal franchise customers.
- Transparent Analytics: We believe in the power of data and ensure that our clients are always in the know. Our clear, concise analytics provide actionable insights to help refine your strategies.
Summary of Media Channels
Here are the key media buying strategies for franchises focusing on TV, Radio, Social media ads, Paid search, Direct mail, Geofencing, and Outdoor advertising:
- Television Advertising: Utilize localized TV ads to reach broad audiences within a specific market. Audience viewership data should guide decisions regarding commercial timings and channel choices.
- Radio Advertising: Leverage local radio stations to deliver your message cost-effectively within a specific geographic area. Aim for peak listening times to maximize reach and impact.
- Social Media Ads: Take advantage of the granular targeting options offered by platforms like Facebook, Instagram, LinkedIn, etc. Tailor your message for different demographics within your target market and use various ad formats for maximum engagement.
- Paid Search: Implement local SEO and PPC strategies to capture the attention of potential customers actively searching for relevant products or services. Use targeted keywords that align with your franchise and its local market.
- Direct Mail: In a digital age, direct mail can still be a powerful tool for franchises, particularly when targeting specific ZIP codes or neighborhoods. Personalize your message for better impact and include clear calls to action.
- Geofencing: Use this location-based digital marketing tool to set virtual boundaries around specific locations or areas. When potential customers enter this area, they’ll receive targeted ads on their mobile devices, driving foot traffic to your nearby franchise locations.
- Outdoor Advertising: Leverage billboards, transit ads, and other outdoor ad formats for high local visibility. Ensure your placements are in high-traffic areas and your messaging is easily comprehensible for on-the-go consumers.
Remember, successful media buying for franchises requires an understanding of the local market, data-driven decision-making, and the flexibility to adapt your strategies based on performance metrics. This strategic and tactical approach is a cornerstone of Paul Mosenson’s work with the NuSpark team.
In this competitive market, let NuSpark and Paul Mosenson take your franchise to the next level. We invite you to explore the difference that strategic and tactical media buying can make for your franchise. Get in touch with us today for a consultation.
Media Buying Channels
And now, we embrace Generative AI to contribute to messaging and design elements. Couple cost savings mixed with today’s technology and a top-notch freelance creative team, and you get a robust plan (creative, offers, channels) that is sure to grow your business.
Measurement of Media Campaigns
Testimonials
Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Plus our DRTV campaigns gave us a huge boost. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.
We were looking to up-level our eCommerce marketing tactics and have utilized Paul Mosenson to assist us in our direction to drive conversions and sales. We like his “growth-hacking” mentality by planning innovative video campaign and lead magnet funnel programs to drive sales. In addition, he provides us with conversion rate optimization, and is very strategic when it comes to AB testing. We recommend Paul for any start-up or eCommerce firm looking to ramp up revenue and growth.
Let’s Plan a Discovery Call with Paul.
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