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eCommerce Lead Generation

eCommerce Lead Generation Services

eCommerce marketing is all about one thing: BUY. NOW.  Prospects buy when they are convinced your products solve their need, with the right price, and with limited risk (guarantees, refund policy, security icons, etc.).

Ads and search engine messages convince to click, your website convinces to view products, and offers and proof elements convince to buy.  You know your conversion rate; imagine your revenue if it doubled.  A big part of my marketing consultation services focuses on conversion rate optimization.

We sell trust in marketing; and trust comes from content. Not everyone is ready to buy after clicking an ad, but as the video shows, generating email addresses via offers and content is the first step to building trust. Once emails are captured, enticing offers, mixed with compelling educational content, delivered via email or even text, provides additional sales lift, and you build ongoing relationships.

Among our services for eCommerce are:

  • Assess your website for content and navigation, and make changes if necessary, to increase engagement, and conversion rates
  • Align landing pages with offers, and test landing page elements for conversion rate increase.
  • Diagnose your revenue goal process; and review your eCommerce website analytics, including assisted conversions and paths to purchase.
  • Development and promotion of a lead magnet to drive additional leads to your store.
  • The build of a robust media plan focused on performance. Digital, social, OTT, DRTV, radio, and more are all considerations for performance media.

Together we’ll build a consistent influx of buyers to grow your sales and profit.

Paul Mosenson, Founder of NuSpark Media Group, has been managing marketing campaigns for over 30 years. A former Media Director at advertising agencies, Paul’s experience and understanding of the entire lead to sales purchase funnel is second to none

NuSpark Media Group is the strategic partner for e-commerce companies aiming to escalate sales and grow their online presence.

Our proven expertise in media campaigns, lead generation, and innovative use of AI for creative development sets us apart, making us the ideal choice for e-commerce businesses looking to thrive in the digital marketplace.

Expertise in Driving E-Commerce Sales Based on client work, we understand the nuances and demands of the e-commerce sector. Our targeted strategies are specifically crafted to increase sales by connecting with the right audience at the right time, ensuring that every campaign delivers maximum impact and conversion.

Advanced AI for Creative Development Here’s my thoughts on this topic: In the fast-paced world of e-commerce, staying ahead with creative and relevant advertising is key. We harness the power of Artificial Intelligence to develop innovative and engaging creatives. This AI assistance not only streamlines the creative process but also ensures that your ads resonate with the intended audience, increasing the likelihood of conversion.

The Lead Magnet Concept for E-Commerce In my experience, leveraging the lead magnet concept is vital in attracting and retaining customers in e-commerce. We create compelling incentives, like exclusive offers or valuable content, that draw in potential customers. These lead magnets are designed not just to attract leads but to convert them into repeat customers, fostering long-term loyalty and engagement.

Precision in Media Buying with a Focus on Measurement Based on my observation, successful media buying in e-commerce is not just about placing ads but about placing them smartly. We meticulously plan and execute media buying strategies, ensuring that your ads appear in the most effective spaces. Coupled with this is our rigorous focus on measurement. We employ advanced tracking tools to continually assess and refine our strategies, ensuring that every campaign is optimized for the highest possible ROI.

Results-Driven Strategies If you agree, the true testament to any campaign’s effectiveness is in the tangible results it delivers. At NuSpark Media Group, we are committed to not just meeting but exceeding your e-commerce sales goals. Our results-driven approach ensures that every campaign we run is aligned with your objectives, driving sales and contributing to your bottom line.

Partner with NuSpark Media Group, and let us drive your e-commerce sales to new heights with our unique blend of expertise, innovative AI assistance, targeted lead magnets, and measurement-focused media buying strategies. Together, we can transform your e-commerce venture into a resounding success.


Founder Paul Mosenson is also an AI expert, and is offering his suite of Custom GPTs from ChatGPT to help grow and manage your online sales. Below are three of interest. Click to see the tool (Paid users of ChatGPT only).  AI management is part of our management fees. 

The Power of Lead Magnets: Building Trust and Relationships in E-commerce


Discover why integrating lead magnets into your e-commerce strategy is essential:

The Power of Lead Magnets

  • Stand Out in a Crowded Market: Lead magnets, offering valuable exchanges for contact information, differentiate your e-commerce business, ensuring your message resonates amidst intense competition.
  • Customized Engagement: With resources like e-books, exclusive deals, or informative webinars, you address your audience’s specific needs, demonstrating understanding and care for their unique interests.
  • Insightful Customer Data for Targeted Marketing: Lead magnets provide a dual benefit: offering value and gathering crucial customer information. This enables more precise and effective marketing approaches, boosting conversion potential.

Educating Prospects: A Trust-Building Journey

  • Brand Authority and Credibility: Educational content in your lead magnets positions your brand as a knowledgeable authority, fostering credibility and trust—key ingredients in successful e-commerce relationships.
  • Cultivating a Giving Ethos: Offering valuable information for free nurtures a relationship rooted in mutual benefit. This approach establishes goodwill and trust, setting the stage for future transactions.
  • From Leads to Loyal Customers: The transformation from a casual browser to a committed customer is facilitated by continuous knowledge sharing and trust-building, keeping prospects engaged with your brand’s story.


Embracing lead magnets goes beyond mere marketing; it signifies a dedication to nurturing authentic, trust-based connections with your audience. By educating and enriching your prospects’ experiences, you don’t just acquire customers—you create brand champions. Harness the power of lead magnets and witness your e-commerce business flourish on a foundation of trust and enduring relationships.

An example Lead Magnet that drove additional leads and sales

An example of a lead magnet for our client, Lean Factor.  The goal was to educate people about the power of adaptogen herbs with regard to reducing stress and improving overall health, naturally.

We advertised on Facebook, via native channels such as Outbrain and Taboola, paid search, as well as via pop-ups on the website.

We produced over 200 leads in 3 months, and generated 25% more new customer sales than any previous period via ongoing follow-up emails that continued to educate audiences combined with special offers.


Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Plus our DRTV campaigns gave us a huge boost. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.

Matthew Sulby

President, Unclaimed Diamonds

We hired Paul and his team to manage our digital lead generation program as well as giving our website a facelift to increase our conversions. With Paul’s guidance, our site is much more engaging, and we have seen a strong increase in leads. We were impressed by his marketing knowledge and win-win approach. I’d recommend him to any business looking to grow further.
Ron Richter

CEO, ProFresh

We were looking to up-level our eCommerce marketing tactics and have utilized Paul Mosenson to assist us in our direction to drive conversions and sales. We like his “growth-hacking” mentality by planning innovative video campaign and lead magnet funnel programs to drive sales. In addition, he provides us with conversion rate optimization, and is very strategic when it comes to AB testing. We recommend Paul for any start-up or eCommerce firm looking to ramp up revenue and growth.

Jonathan Parker

Co-Founder, Lean Factor

Let’s Plan a Discovery Call with Paul.


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