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Lead Magnet Development at Scale, with ChatGPT & AI Platforms for B2B Lead Generation Faster & Better

Explore Our Suite of Custom GPTs to Grow Your Business

Revolutionize your B2B/SaaS lead generation with NuSpark’s integration of ChatGPT, transforming the way you engage prospects and secure loyal customers. ChatGPT excels in creating personalized, impactful content, enhancing your digital outreach and nurturing leads with precision. Its capabilities extend to rapid research, streamlined workflows, and finely tuned messaging, significantly boosting your outreach effectiveness. NuSpark simplifies this process, offering guides and tools for easy ChatGPT utilization, focusing on communications that convert. Our “done for you” service tailors ChatGPT interactions for your needs, optimizing your strategy with AI-driven precision and efficiency. Embrace the future of B2B marketing with NuSpark and ChatGPT, where traditional approaches give way to targeted, AI-enhanced lead generation strategies.

A B2B Lead Generation Workflow We Manage

An example of a workflow based on 1 lead magnet; workflows would be accelerated for more than one, but you can see how lead generation campaigns work with AI assistance using Paul Mosenson’s custom GPTs to assist with the message and sales process. This structured approach combines strategic planning, targeted content creation, digital outreach, and detailed follow-up, all supported by AI tools and automation. It’s designed to enhance engagement with potential leads at various stages of the sales funnel, from initial contact through to closing, ensuring a thorough and data-driven process.

Click each image to see a larger PDF

Watch the video and learn more about the NuSpark Media Group approach to driving leads via powerful lead magnets that generate quality leads that need your solutions.

Video Includes our ChatGPT Customs for target pain points, company benefits, white paper topics, white paper writing, nurture emails for demos, cold emails for lead magnets, landing page writing, email topics, SaaS demo promotional ideas, SaaS eBook topic generation, value proposition analysis, blog content calendar, blog writing, sales objection strategies, and voicemail scripts.

More About Our Process

General DOCs Needed for the GainGround Custom GPTs for lead magnet and email marketing prompt strategy 

Template for All Content. Tone, Style, Prompt Guidance

Lead Magnet Prompt Submission

Lead Capture Email Cadence for SaaS

Lead Capture Email Cadence for Other B2B

Cold Email Cheat Sheet

Email Template Submission with Company Info. Needs to be used for email GPTs. 

Lead Capture Email Funnel Plan; Based on Prompt Input Above

Cold Email Funnel Plan; Based on Prompt Input Above

Lead Magnet and Email Custom GPTs from NuSpark Media Group

“Let’s determine your target audience pain points and business challenges. You prompt some key info on your ICP and I’ll give some insight in order to draft promo copy and clues to help you sell. You’ll also receive a sample email and 3 ebook titles based on the pain point selected”

“Now let’s actually determine a number of potential lead magnet titles and themes, as a prelude to developing the white paper.”

“An updated version of the above, going into more detail with a matrix. This ChatGPT generates 10 lead magnet topics aligning with pain points. One matrix is eBooks but you can also prompt other magnet ideas”

“This one generates webinar topics and a planning matrix aligned with your goals for lead generation and additional thought leadership”

“OK folks; this one is popular in the GPT store. Based on the topic or the documents submitted above, we’ll write an outline for approval, then start writing each page. We have the power to expand or remove sections. Paul Mosenson’s got this!”

“So why do we have the templates above? To plan funnel cadences based on the lead magnet theme. Yes we’ll upload the sheets above as well as the magnet itself, and we’ll draft 8 persuasive emails with the goal to sign-up, demo, contact.”

“Let’s now plan a cold email funnel; with the goal to download or register for magnets. Hope to come up with 8 compelling emails and subject lines.”

“Let’s now have AI build a landing page; with compelling messaging; to encourage prospects to give up their email for the magnet. Upload your white paper guide as well.”

“A robust GPT that starts with pain point charts for your targets, then solution charts based on your firm, then offers sample problem-solution email.”

“Let’s get some really persuasive emails written. It’s advanced, as we’re going to make the message very specific to the prospect needs. You’ll receive 3 subject lines and 2 email options.”

“Now let’s do subject lines. In fact, based on input or submitting the docs above, you’ll receive 10 subject lines”

“If we’re not using the templates above, this GPT will help prepare email themes and topics based on prospect title, industry, pains. You’ll see.”

“My first email GPT; more of a basic one; Just give some prompts and you’ll get a good solid message.”

“Let’s do one more “copy and paste” email; taking a message, removing spam words, and improve deliverability.”

Five SaaS-Focused Custom ChatGPTs We Developed for the SaaS Model 

“Overall marketing & sales strategy and insights for the SaaS category.”

“Let’s plan to generate trials; but first we need to learn the pains. SaaS lead gen planning based on trial leads. Build a matrix covering audience potential pain points, ad headlines for trials, and sample email subject lines; all targeting the pain”

“Very similar to the above GPT, but messaging covers the demo lead generation tactic”

“Another SaaS planning tool. Builds a planning matrix covering up to 10 upsell strategies to segue a trial/demo lead to a buyer.”

“A version of the planning matrix, but focused on lead magnet topic strategy.  Based on targets will show you a matrix covering audience potential pain points, lead magnet titles.”

“With SaaS, limiting churn is critical. Need ideas to retain your customers? Try this GPT to plan follow-ups. Customer success with AI”

Want to Learn More? Contact Founder Paul Mosenson Today. And Let’s Discuss AI and Strategy

A Real-World Example of Lead Magnet-To-Follow-Up Cadence with AI, as Managed by Paul Mosenson

For our client, Nimble-Leader, a local management consultancy focused on profit maximization, I used my AI tools combined with my message crafting to build this compelling “Problem-solution” eBook targeting CEOs at Manufacturers. Click the image to see the eBook.

Below that are two screen shots of cold email examples promoting the eBook, then below that, the “after download” cadence, with two examples of “problem-solution” reminders, with a CTA for a direct appointment with the Nimble-Leader founder. 

Just a sampling of the power of AI, and what we can manage for you, to generate leads faster, and more qualified.

Case Study: Enhancing CFO Engagement and AP Automation in Manufacturing with AI


In the manufacturing sector, CFOs often face the challenge of managing complex accounts payable (AP) processes that are rife with inefficiencies, prone to errors, and susceptible to fraud. Recognizing the need to streamline operations, educate CFOs on the benefits of AP automation, and ultimately improve their bottom line, a leading AP automation software company, Centreviews (based in Minnesota), enlisted the expertise of NuSpark Media Group, led by Paul Mosenson. The goal was to target CFOs in the manufacturing industry, showcasing how AP automation could address their pain points through targeted digital marketing and strategic follow-ups.

Client Problem

CFOs in the manufacturing sector struggled with manual AP processes that were inefficient, error-prone, and lacked transparency. This not only hampered their ability to manage cash flow effectively but also exposed them to regulatory non-compliance and fraud risks. The AP automation software company aimed to educate CFOs on overcoming these challenges with their solution but needed a strategy to reach and effectively communicate with this specific audience.

Company Solution Process

Under Paul Mosenson’s leadership, NuSpark Media Group devised a comprehensive digital marketing strategy that incorporated AI tools for lead magnet development and utilized custom ChatGPTs for managing email follow-ups and sales messaging. The process involved:

  • Targeted Content Creation: Developing an informative eBook tailored for CFOs in the manufacturing industry. This eBook outlined common AP challenges and detailed how AP automation could address these issues, improve efficiency, and ensure compliance.
  • Lead Magnet Promotion: Utilizing AI-driven tools to identify and target CFOs in the manufacturing sector through LinkedIn advertising and PPC campaigns. The lead magnet served as an educational tool to generate interest and capture leads.
  • ChatGPT-Powered Follow-Ups: Deploying custom ChatGPTs developed by NuSpark and managed by Paul Mosenson to engage leads through personalized email follow-ups. These AI-driven messages provided further education on AP automation, answered common questions, and encouraged prospects to schedule a demo.
  • Sales Messaging Optimization: Continuously refining the AI model based on engagement data to improve the relevancy and effectiveness of sales messages, ensuring that communications were tailored to address the specific needs and concerns of CFOs in manufacturing.


The targeted approach, coupled with the use of advanced AI and ChatGPT technologies, yielded significant results:

  • Increased Lead Engagement: The campaign saw a 70% increase in engagement from CFOs in the manufacturing sector, with high open rates for emails and a substantial uptick in eBook downloads.
  • Higher Conversion Rates: The personalized follow-up strategy led to a 40% increase in demo requests, indicating a strong interest in AP automation solutions among the target audience.
  • ROI Improvement: The comprehensive digital marketing strategy and use of AI for optimization resulted in a 150% return on investment, demonstrating the effectiveness of targeting CFOs with tailored content and follow-ups.

Under the strategic guidance of Paul Mosenson and leveraging AI technology, Centreviews successfully engaged CFOs in the manufacturing industry, educating them on the value of automation and driving significant interest in their solution. This case study exemplifies the power of targeted digital marketing combined with AI-enhanced follow-ups to reach key decision-makers and influence their technology adoption decisions.

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