Cost per thousand (CPM), also called cost per mille, measures the price of receiving 1,000 advertisement impressions. A lower CPM is indicative of a good and optimized marketing campaign. CPM represents one of several methods used to price web ads.
Cost-per-click (CPC) measures the amount of money you pay when a potential customer clicks your ad. CPC is an important metric for assessing ad bidding strategies and adjusting your advertising spend.
Clickthrough rate (CTR) is the percentage of people who click your ads, emails, pages, or other marketing assets after seeing them. CTR is often used to gauge the effectiveness of a marketing asset. The higher your CTR, the better.
Conversion Rate Calculator
Use this calculator to easily calculate the conversion rate or event rate of a given process: marketing or sales conversions, conversion of visitors to customers, and other types of website conversion rates.
Conversion Rate Optimization (CRO) Calculator
Conversion rate optimization (CRO) is all about increasing the percentage of users who perform a desired action on a website. Use this calculator to calculate the impact of CRO on your website.
Media Performance Conversion Attribution Calculator
How to Use the Cost Per Conversion Calculator
Begin your calculation by entering the necessary details of your campaign in the “Campaign” and “Media” fields. Following this, input the respective values in the “View Conversions” and “View Conversion Value” fields to get the Weighted View Conversions. Do the same for “Assisted Click Conversions” and “Assisted Click Conversion Value” fields as well as for “Last Click Conversions” and “Last Click Conversion Value” fields to get the weighted assisted and last-click conversions respectively.
Proceed to enter the “Media Cost” to facilitate the calculation of the total and individual weighted conversions. Once all required fields are filled, click “Calculate Metric” to obtain the Total Weighted Conversions and the Cost Per Weighted Conversion values. The calculated metrics will appear below the button in bold text, showcasing the cost-efficiency of your campaign
This is how we combine conversion values based on attribution models to determine the true cost-per-conversion for media channels and campaigns.