by Paul Mosenson | Sep 24, 2023 | Media
Here’s an overview of media and ad campaign planning; the NuSpark way, with a compelling process on how to drive sales and measure what works. I’m Paul Mosenson, CEO NuSpark Media Group, Media Director/Buyer: It’s all about Performance... 
by Paul Mosenson | Sep 17, 2023 | Media
Mobile Coupon Strategy Overview Introduction An offer mechanism we can recommend are mobile coupons, deployed by our partner SlickText. Mobile coupon strategies stand as a potent tool to engage customers and foster sales. Leveraging platforms like SlickText can... 
by Paul Mosenson | Aug 8, 2023 | Media
In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and... 
by Paul Mosenson | Jul 28, 2023 | Media
Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing... 
by Paul Mosenson | Jul 16, 2023 | Media
Hello there, my fellow data wizards! I know you’re as enthusiastic as I am about unlocking the secrets behind successful marketing campaigns. So, in today’s adventure, we’re setting sail into the expansive seas of digital marketing to demystify two... 
by Paul Mosenson | Jul 8, 2023 | Media
Introduction In today’s digital landscape, businesses are heavily reliant on digital media buys to reach their target audience. With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for... 
by Paul Mosenson | May 4, 2023 | Media
Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and... 
by Paul Mosenson | May 1, 2023 | What's My Pipeline
SHOW 10 Recorded: May 1,2023 Topic: Optimizing the sales funnel from clue to close A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. ... 
by Paul Mosenson | Apr 13, 2023 | What's My Pipeline
SHOW 9 Recorded: April 13,2023 Topic: The power of video testimonials A talk with Dan Lievens of Share.one, a robust video testimonial firm. We talk about the power of video testimonials that drive more leads and sales. There’s a right way to do video... 
by Paul Mosenson | Mar 19, 2023 | Media
Private Marketplace Deals (PMP) in display advertising refer to a specific type of programmatic ad buying, where a select group of advertisers is invited to participate in a private auction to bid on premium ad inventory from publishers. This method offers a more...