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How OTT Retargeting Works Cross Devices

How OTT Retargeting Works Cross Devices

OTT Retargeting Strategy The essence of an OTT retargeting strategy lies in its ability to connect online user behavior with OTT platform advertising. This connection is primarily facilitated through data collected by tracking pixels embedded in websites and apps....
The Power of Google Ads Call Tracking Options

The Power of Google Ads Call Tracking Options

Introduction Tracking the performance of your advertising campaigns is crucial for success. Google Ads offers a variety of call tracking options that allow businesses to measure the effectiveness of their campaigns in real-time. This article will delve into the...
Google Lead Form Overview

Google Lead Form Overview

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it,...
Media & Ad Campaign Planning Overview

Media & Ad Campaign Planning Overview

Here’s an overview of media and ad campaign planning; the NuSpark way, with a compelling process on how to drive sales and measure what works.     I’m Paul Mosenson, CEO NuSpark Media Group,  Media Director/Buyer: It’s all about Performance...