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The success of any B2B lead gen and selling strategy largely depends on the strength of a company’s database. That’s because when you know essential information about your leads, you have a better chance of engaging them.

For company research and then for cold outreach, many frms turn to B2B database software to help them find key data and contact information for existing and potential leads. The best database platforms help you enrich your current lead database, and integrate with your CRM.

What is a B2B Database?

Good online B2B databases always include complete business contact data, but to be truly effective sales tools, they must also be more than a list of leads, phone numbers, and email addresses and include a lead’s:

  • Industry
  • Geographic location
  • Company size
  • Technology
  • Revenue
  • Even Intent

There are dozens of B2B database tools for sales and marketing teams to use. Which one you choose depends on our selling process and the products or services you sell.

Let’s look at some of the top B2B database tools available to help you gather lead information and build sales.


ZoomInfo is an SaaS company providing detailed information on millions of business professionals and the companies they work for. The cloud-based B2B intelligence tool helps you identify companies that are a good fit for your product or service. You can target businesses who visit your website in real time and use the software’s filtering tools to identify passive candidates and connect with them.


Lead generation software designed to help businesses of all sizes, UpLead lets your sales team build customizable B2B lists and:

  • Configure criteria for lead qualification
  • Access and verify emails
  • Engage with prospects in real-time to improve lead conversion

You can also use the tool to pre-qualify leads, create contact lists that include or exclude businesses using a specific technology, and upload a list of company names, emails, and URLs.

As to integration, UpLead provides an API that allows you to integrate the software with popular third-party apps like Salesforce, Zapier, Salesforce, HubSpot, Reply, and more. Sales and marketing teams can also use UpLead as a Google Chrome extension to visit business websites or LinkedIn accounts to capture company and prospect information.


As all good sales reps know, B2B engagement is based on trust. Lusha helps your business establish connections with leads and contacts while helping you enrich and verify business profiles. Lusha is used by both SMBs and large enterprises like Google, Salesforce, Apple, and Amazon.

The Lusha Customer Relationship Management application integrates with tools like Salesforce, Zoho, Zendesk, and HubSpot and allows you to save LinkedIn contact directly to your CRM.


Some of today’s largest organizations, including Google, Adobe, and Morgan Stanley, trust RocketReach to power their sales and marketing teams. The platform helps brands bolster their sales efforts by

  • Automating the lead generation process.
  • Combining the best elements of email marketing with innovative digital tools to increase engagement at scale.

RocketReach compiles leads by aggregating data from over 100 public databases including phone directories, social networks, and government listings. The company claims to have the world’s largest database of verified emails and phone numbers, including decision-makers at major corporations, startups, and more.


Cognism for Salesforce provides your sales and marketing team with high-quality, globally compliant B2B contact data that:

  • Includes a database of 400 million global business profiles and 10 million companies.
  • Helps you target over 160,000 companies that use Salesforce.
  • When integrated with Salesforce helps you generate leads based on your ideal customer profiles and identify new opportunities from existing CRM records.

Cognism also eliminates the pain of manual processes and helps your teams analyze and refresh customer data directly within your CRM environment.


Intelligent sales data enables better targeting. Clearbit sales software searches the web, analyzes millions of data points in real time, and obtains actionable intelligence from multiple sources, including web pages, social pages, government records, SSL certificates, and more.

The company offers four products:

  1. Enrichment turns personal email addresses into complete profiles that include location, title, company details, and social media accounts.
  2. Prospector allows you to instantly build your pipeline by setting any combination of the software’s over 100 data fields.
  3. Reveal helps you identify companies behind anonymous website visits, so you know when targeted leads demonstrate buying intent.
  4. Risk integrates associated risk scores by analyzing emails and IP addresses.


Most sales teams spend far too much time on low-value activities. LeadIQ automates the time-consuming and tedious parts of prospecting so reps can focus on activities that drive revenue. The software helps sales reps find, capture, and sequence contact data directly to your company’s sales tool with one click.

Gathered information includes everything from work and personal email addresses to social profile links and company industry, team size, and funding. The platform:

  • Provides native integration with your CRM.
  • Delivers anywhere from 150 to tens of thousands of verified contacts per month.
  • Offers a free two-week trial that includes 50 verified lead credits and Salesforce sync.

LinkedIn Sales Navigator

Nothing has transformed the sales B2B sales landscape quite like social selling. LinkedIn Sales Navigator is a paid sales solution that makes it easy for your business to connect with prospects, discover leads organically, and manage your pipeline effectively. The sales management tool helps your sales reps tap into LinkedIn’s extensive network to land more—and more lucrative—deals.

Premium features include advanced searches, custom account lists, and the ability to save and add notes or tags to leads and accounts. Features like CRM integration, targeted searches, automated lead generation, access to out-of-network connections, and powerful sales insights let you enjoy greater efficiency and improved sales results across the board.

B2B Database Tools Best Practices

Every B2B company wants to grow its customer database, but keep in mind that the more your database grows, the less manageable things can become. The B2B database tool you choose should adapt to your chosen sales strategies, improve the quality of your data, automate basic tasks, and be utilized carefully as not all emails are verified.  But, to grow your business and add to your contact list, tools such as above should be considered.