We embrace AI tools to create great ads, but rely on a freelance creative team as well to create the vision, and execute effective messaging combined with calls-to-action that deliver results.
AI tools are good for creating advertising because they offer several advantages that can improve the effectiveness and efficiency of advertising campaigns.
Understanding data: AI is like a super-smart detective. It can look at a ton of data and find important trends that we might not notice. This helps in finding who we should show our ads to, figuring out the best ways to reach them, and making our ads work better.
Making personal ads: With AI, we can make special ads that match what each person likes and needs. This makes our ads more relevant and effective, leading to more people interacting with them and more sales.
Creating unique ads: AI can come up with new and interesting ad content like pictures, words, and even videos by learning from stuff we’ve made before. This helps in making ads that connect with people and are different from what others are doing.
Fixing on the fly: AI keeps an eye on how well our ads are doing and can make changes in real-time to get better results. This means we can keep improving our ads and get more bang for our buck.
Some AI Tools that we like that contribute to ad creative and campaign optimization for digital
