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The Paul Mosenson Difference.

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Relentless Focus and Strategic Mind-Set

Attention to Detail and Constant Optimization

Passionate about Results & Conversions

Why and How Paul Can Grow Your Business

Why You Will Grow with Paul

Because Paul will provide you results; and contribute to your revenue growth like never before.  Sales can’t do their job unless you are generating enough good quality leads.  That’s why marketing and conversion optimization are so important.  It’s what Paul does.  With rigor and focus.  With passion.

Plus he is quite personable to work with. You, your team, and Paul, will have an awesome relationship.  It’s Ok to talk sports, music, and he hopes to make you laugh or groan with a pun or two.  The point is, we are people; humans, with emotions.  His desire to help you grow is second to none.  You’ll see.

 

Paul has more than 35 years helping companies grow and become more profitable

Although based outside Philadelphia, his clients are regional, national, and international – and opportunities to travel and meet new people make his work exciting.

He has been in marketing since 1984 – and has enjoyed more than 35 years helping companies grow and become more profitable. From his early days in franchise marketing to his middle years running media programs at ad agencies and then the last few years running NuSpark Media Group as well as Consulting  (NuSpark Marketing is the LLC), a demand generation and media strategy company, he offers clients an experienced, well-rounded, ROI-driven marketing consultant that stays current with the latest in martech and adtech platforms.

But, it’s not just the tools; it’s the deep understanding of how to align buyer needs with your message and offers. He will drive quality traffic to your website and increase the conversion rate in order to drive revenue.

Paul Mosenson’s commitment to mastering the latest in advertising technology and marketing technology is deeply integrated into his approach to lead generation and customer acquisition. His proactive stance in adopting AI solutions reflects a strategic focus on enhancing the efficiency and effectiveness of campaigns tailored to meet the unique needs of each client. This dedication ensures that NuSpark Media Group not only stays abreast of industry innovations but also leads the charge in implementing advanced tools that optimize customer conversion rates and overall campaign ROI.

With the launch of GainForge, Mosenson introduces a pioneering service designed to revolutionize media buying and management by harnessing the power of AI. This initiative is specifically targeted at improving lead generation and customer acquisition, offering clients a sophisticated, data-driven approach that significantly enhances the precision and impact of their marketing efforts. Gainforge embodies Mosenson’s extensive experience and commitment to pushing the boundaries of what’s possible in digital advertising, ensuring that clients receive the most effective solutions in the rapidly evolving landscape of ad tech and martech.

 

 

More About Paul

  • Avid sports fan and statistical junkie. He even has a sports app called Sports Debatable.
  • Music collector (He goes back to the 30s- rock, blues, pop, jazz). He is a part-time DJ.
  • Volunteering – He helps small non-profits  with their marketing strategies.
  • Wanna-be stand-up comic – He likes to make people laugh with his dry sense of humor.

Before NuSpark, Paul Mosenson had leadership roles on the client-side as well as a large advertising agency in Delaware and Pennsylvania

1990s:  Regional Marketing Manager

Media Buying; Retail Lead Generation

2000s: Director Of Media

B2B & B2C Media Planning & Buying

2010s-Pr: Media Director, White-Label

Direct Response Media Buying

Paul is a member of the national organization, the Performance-Driven Marketing Institute

Some of the advantages of using Paul Mosenson, Founder of NuSpark Media Group, to manage your media campaigns.

Expertise

I have extensive experience in media planning and buying across multiple industries and platforms. I can provide valuable insights and recommendations to help your business achieve its advertising objectives

Cost savings

I typically work on a part-time basis, which means I can be more affordable than hiring a full-time employee. This is particularly advantageous for businesses with limited budgets or fluctuating media needs.

Scalability

As your business grows, I can adjust my services accordingly. This means that I can continue to provide value as your media needs evolve, without the need for costly rehiring or restructuring.

Access to resources

I have established relationships with media vendors and can leverage connections to negotiate favorable rates and placements for your business. I also have access to specialized tools and software to help optimize your media plans.

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Focus on core business

By outsourcing your media planning and buying to a Fractional Media Director like me, you can free up internal resources to focus on core business activities. This can result in increased productivity and better overall business performance.

Fresh perspective

Bringing in myself can offer a fresh perspective on your media strategy. I can identify opportunities or areas for improvement that may have been overlooked by internal teams, ultimately improving your overall media performance.

The Benefits of Working with Us

Ultimately, selecting a marketing/media firm that aligns perfectly with your business goals is crucial. We take pride in the work we deliver for our clients and are confident in the advantages our services provide. (each chart can be clicked to open a PDF)

Paul’s Media Buying Attributes

 

What makes Paul a great media buyer for TV and radio is that he possesses a combination of skills, knowledge, and qualities that enable him to effectively navigate the dynamic world of media buying. Here are some key factors that contribute to Paul being a successful media buyer.

1. Industry Knowledge: A strong understanding of the TV and radio landscape, including market trends, audience demographics, programming formats, and advertising rates, is crucial. Keeping up with industry developments and changes helps Paul make informed decisions and negotiate effectively.

2. Analytical Abilities: Media buying involves analyzing data and metrics to identify target audiences, evaluate campaign performance, and optimize ad placements. Paul is skilled at interpreting data, conducting research, and using analytical tools to make data-driven decisions.

3. Negotiation Skills: Negotiating with media vendors is an integral part of media buying. Paul possesses strong negotiation skills to secure favorable rates, added value, and optimal placements for his clients. Negotiation skills also help in resolving any issues that may arise during the campaign.

4. Strategic Thinking: Paul provides outstanding thinking to develop effective advertising plans that align with the client’s objectives. This involves understanding the client’s target audience, setting campaign goals, selecting the appropriate media channels, and creating a media mix that maximizes reach and impact.

5. Creativity: While media buying involves data and analytics, Paul understands how creativity plays a significant role in developing compelling ad campaigns. Paul thinks creatively and develops innovative approaches to capture audience attention and differentiate his clients’ brands.

 

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