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Measuring Streaming Radio in 2023

Measuring Streaming Radio in 2023 Radio keeps soaring to greater heights despite the common belief that it’s dead due to its inability to appeal to younger generations. Each day appears to bring technological advancements for broadcast radio, podcast, and...

Measuring OTT and Streaming TV in 2023

How to Effectively Measure OTT and Streaming TV   Streaming TV has experienced rapid growth over the last few years, with most households currently watching at least a single OTT (over-the-top) streaming service. Encompassing connected TV, OTT, and YouTube, this...