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THE CUTTING-EDGE PERFORMANCE MARKETING & MEDIA AGENCY

We exist to drive more and better qualified leads and a lift in measurable sales by building high performance media campaigns that increase revenue & profit.
That simple.
Better Media Buys + Better Measurement + Better Offers =
Better Results.
And when campaigns are finished,
you’ll have the answer to the question: “Did It Work?”
So, we can optimize future campaigns,
save your firm money,
generate you more sales,
and maximize profit.
S
Explore Our Growth Services That Drive Results!

KEY SERVICES
Whether you are an established brand or burgeoning business, NuSpark Media Group exists to give you access to best-in-class media and advertising services. Whatever your goals, let us help you exceed them.
We Track How They Get to You
Direct Click to Website
Calls to Your Business
Text Messages for Offers
QR Codes for Special Deals
We Track How They Convert and Buy
Promo Codes
PopUp Offers
Mobile or Emailed Coupons
Lead Magnets
Quick Links
Sample Results
- eCommerce Client: Transactions Up 70%
- University Client: Enrollment Up 40%
- Financial Services Client: New Accounts Up 25%
- Retail Client: Sales Up 80%
- National Weight Loss Program: Revenue Up 30%
- Auto Insurance Client: Applications Up 25%
- Supplement Product: Sales Up 40%
- Consumer Goods Client: Conversion Rate Up 28%
CEO, Owner, Founder or President?
Let’s Spend Your Budget Wisely, and Grow Revenue, so You Can Sleep at Night

CMO/Marketing Executive or Director?
Let’s Build a Relationship, Be a Team, and Make You a Rockstar


MEET PAUL MOSENSON
As the Founder of NuSpark Media Group, Paul Mosenson focuses on driving quality leads, sales, and revenue growth for both B2B and B2C clients.
His approach emphasizes Buyers’ Journey Optimization, and that means all marketing plans reaching the right audiences, with the right channels, with the right offers and messages, with the right creative, and building trust throughout the journey, which generates more leads, sales or conversions. Plus he manages robust analytics tools to measure and adjust strategies on an ongoing basis.
Paul has guided strategic media planning for local, regional, and national clients for 30+ years. Prior to starting NuSpark on 2010, Paul led the media team at AB&C Ad Agency in Philadelphia for 10+ years where he was Media Director. Prior to joining AB&C, Paul worked at Nutrisystem for 6 years managing media campaigns and revenue generation.
THE NUSPARK MEDIA GROUP DIFFERENCE
Steering the NuSpark Media Group with a keen eye on analytics, Paul dedicates his extensive experience to build strategies that are both data-driven and result-oriented. Mosenson’s pragmatic approach is evident in the way he leverages data to understand every subtle element that can potentially enhance lead quality and drive sales upwards. He adeptly combines innovation with tried and tested methods, offering strategies that are not only forward-thinking but also reliable.
Through in-depth analytics, he conceives campaigns that not only capture attention but foster engagement and loyalty. The solid results observed in Mosenson’s tenure with NuSpark Media Group are a clear testament to his focused approach, underscoring a commitment to not just meet but exceed the industry standards in media buying outcomes.



HERE’S THREE REASONS WHY YOU SHOULD CONSIDER ENGAGING WITH PAUL AND NUSPARK MEDIA GROUP
You Need More Leads, Sign-Ups, or Customers
Better Media Tracking = Better Decisions
Your Current Media Firm or Solution Just Isn’t Performing



For both B2B and B2C clients, we are now embracing Generative AI to contribute to messaging and design elements. Couple cost savings mixed with today’s technology and a top-notch freelance creative team, and you get a robust plan (creative, offers, channels) that optimize campaigns.
Get High Level Creative Work at Scale with Freelance Creative Directors

A national alliance of Creative Directors, if needed, will provide creative direction and production, with AI included, to provide us with that combination of superlative marketing, creative, and design strategy. Your budget should be mostly media; and not creative costs.
and it’s called SparkCreative.
Recent Blogs
Media & Ad Campaign Planning Overview
Here's an overview of media and ad campaign planning; the NuSpark way, with a compelling process on how to drive sales and measure what works. I'm Paul Mosenson, CEO NuSpark Media Group, Media Director/Buyer: It's all about Performance &...
Mobile Coupons to Drive Leads & Sales
Mobile Coupon Strategy Overview Introduction An offer mechanism we can recommend are mobile coupons, deployed by our partner SlickText. Mobile coupon strategies stand as a potent tool to engage customers and foster sales. Leveraging platforms like SlickText can...
The Benefits of Using AI Technology in Advertising Production
In today's dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and...
Lookalike Audience Targeting. Pros and Cons
Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing...
Measuring Digital Media; The Lookback Window Strategy
Hello there, my fellow data wizards! I know you're as enthusiastic as I am about unlocking the secrets behind successful marketing campaigns. So, in today's adventure, we're setting sail into the expansive seas of digital marketing to demystify two of its hidden...
Why Attribution Tracking Matters: Enhancing Digital Media Buying Efficiency
Introduction In today's digital landscape, businesses are heavily reliant on digital media buys to reach their target audience. With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for their...
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