Is your business ready for takeoff?
We help launch your brand to new heights
THE CUTTING-EDGE PERFORMANCE MARKETING & MEDIA AGENCY
We exist to drive more and better qualified leads and a lift in measurable sales by building high performance media campaigns that increase revenue & profit.
Better Media Buys + Better Measurement + Better Offers =
And when campaigns are finished,
you’ll have the answer to the question: “Did It Work?”
So, we can optimize future campaigns,
save your firm money,
generate you more sales,
and maximize profit.
Explore Our Growth Services That Drive Results!
Whether you are an established brand or burgeoning business, NuSpark Media Group exists to give you access to best-in-class media and advertising services. Whatever your goals, let us help you exceed them.
Every engagement begins with a comprehensive discovery session. We need to learn your business inside and out. What makes your business unique? Why audiences will want your product or service? We’re a team, and we’ll need as much info as possible.
We’re setting the seeds for performance. Offers. Targets. Budgets. Timeframes. Creatives. AI Integration. Measurement Tools Set-up. Conversion Goals Configured. Landing Page Builds. Form, Call, and Promo Code Tracking. Getting Excited?
Now the plan. Based on all the input we get, we’ll lay out a robust media plan covering strategic recommendations that will drive leads, quotes, or sales. All channels are considered; TV, Radio, Digital, Search, Social, and More. All tracked. With top-notch planning and buying tools to support.
It’s not just executing the buys, but it also includes good faith rate negotiation that Founder Paul Mosenson is skilled at with around 30 years of success. Its our strength. Plus with digital media buying, we secure the best CPM/CPC.
The production process occurs while the media buying planning and buying is happening. Video, TV, scripts, banner ads, social ads, as well as landing pages and confirmations that all the tracking mechanisms work. And AI tools will be part of our creative development if needed.
Once measurement is in place, we start advertising and tracking conversions, conversion rates, cost-per-conversion, and more. Once enough data is gathered, we tweak buys and optimize campaigns- it’s all about performance; the NuSpark Media Group mantra.
We Track How They Get to You
Direct Click to Website
Calls to Your Business
Text Messages for Offers
QR Codes for Special Deals
We Track How They Convert and Buy
Mobile or Emailed Coupons
- eCommerce Client: Transactions Up 70% 70%
- University Client: Enrollment Up 40% 40%
- Financial Services Client: New Accounts Up 25% 25%
- Retail Client: Sales Up 80% 80%
- National Weight Loss Program: Revenue Up 30% 30%
- Auto Insurance Client: Applications Up 25% 25%
- Supplement Product: Sales Up 40% 40%
- Consumer Goods Client: Conversion Rate Up 28% 28%
CEO, Owner, Founder or President?
Let’s Spend Your Budget Wisely, and Grow Revenue, so You Can Sleep at Night
CMO/Marketing Executive or Director?
Let’s Build a Relationship, Be a Team, and Make You a Rockstar
MEET PAUL MOSENSON
As the Founder of NuSpark Media Group, Paul Mosenson focuses on driving quality leads, sales, and revenue growth for both B2B and B2C clients.
His approach emphasizes Buyers’ Journey Optimization, and that means all marketing plans reaching the right audiences, with the right channels, with the right offers and messages, with the right creative, and building trust throughout the journey, which generates more leads, sales or conversions. Plus he manages robust analytics tools to measure and adjust strategies on an ongoing basis.
Paul has guided strategic media planning for local, regional, and national clients for 30+ years. Prior to starting NuSpark on 2010, Paul led the media team at AB&C Ad Agency in Philadelphia for 10+ years where he was Media Director. Prior to joining AB&C, Paul worked at Nutrisystem for 6 years managing media campaigns and revenue generation.
THE NUSPARK MEDIA GROUP DIFFERENCE
Steering the NuSpark Media Group with a keen eye on analytics, Paul dedicates his extensive experience to build strategies that are both data-driven and result-oriented. Mosenson’s pragmatic approach is evident in the way he leverages data to understand every subtle element that can potentially enhance lead quality and drive sales upwards. He adeptly combines innovation with tried and tested methods, offering strategies that are not only forward-thinking but also reliable.
Through in-depth analytics, he conceives campaigns that not only capture attention but foster engagement and loyalty. The solid results observed in Mosenson’s tenure with NuSpark Media Group are a clear testament to his focused approach, underscoring a commitment to not just meet but exceed the industry standards in media buying outcomes.
HERE’S THREE REASONS WHY YOU SHOULD CONSIDER ENGAGING WITH PAUL AND NUSPARK MEDIA GROUP
You Need More Leads, Sign-Ups, or Customers
Better Media Tracking = Better Decisions
Your Current Media Firm or Solution Just Isn’t Performing
For both B2B and B2C clients, we are now embracing Generative AI to contribute to messaging and design elements. Couple cost savings mixed with today’s technology and a top-notch freelance creative team, and you get a robust plan (creative, offers, channels) that optimize campaigns.
Get High Level Creative Work at Scale with Freelance Creative Directors
A national alliance of Creative Directors, if needed, will provide creative direction and production, with AI included, to provide us with that combination of superlative marketing, creative, and design strategy. Your budget should be mostly media; and not creative costs.
and it’s called SparkCreative.
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