Is your business ready for takeoff?
We are your launchpad to growth and profit
THE CUTTING-EDGE PERFORMANCE MARKETING & MEDIA AGENCY
Specialists in building cost-effective media plans and promotional campaigns that lead to long-term customers for you
Better Media Buys + Better Measurement + Better Offers = Better Results.
With us, you’ll have the answer to the question:
“Did It Work?”
So, we can optimize campaigns, save your firm money, generate you more leads, sign-ups, sales, and revenue, and maximize profit.
The Benefits of Working with Us
Ultimately, selecting an advertising/media buying firm that aligns perfectly with your business goals is crucial. We take pride in the work we deliver for our clients and are confident in the advantages our services provide.
Our approach to client management is characterized by a high degree of personal attention, reflecting our extensive experience in media campaign management. Our dedication to tailoring strategies specifically to the unique needs of each client ensures that their media campaigns are not only effectively executed but also resonate with their specific market.
NuSpark Media Group, under Paul Mosenson’s leadership, is renowned for crafting innovative and cost-effective media plans that maximize ROI for SMB businesses. Their approach combines cutting-edge strategies with meticulous tracking, ensuring that clients receive high-value media solutions tailored to their specific marketing goals and budget constraints.
Customized & Unbiased
We pride ourselves on our commitment to providing customized, flexible, and unbiased media solutions tailored to the unique needs of each client. This approach ensures that businesses of all types benefit from media strategies that are not only effective but also adaptable to the ever-changing landscape of media and marketing.
Key Industries We’ve Grown!
Explore Our Growth Services That Drive Results!
Whether you are an established brand or burgeoning business, NuSpark Media Group exists to give you access to best-in-class media and advertising services. Whatever your goals, let us help you exceed them.
Every engagement begins with a comprehensive discovery session. We need to learn your business inside and out. What makes your business unique? Why audiences will want your product or service? We’re a team, and we’ll need as much info as possible.
We’re setting the seeds for performance. Together we decide on any offers to promote; how we will execute them; design them, and track them. Offers will be aligned with tracking mechanisms so we can measure what works.
A performance ad campaign needs to have tracking measures in place. With the tools we have, as well as our initial meetings, we’ll put together a conversion plan, as well as an advertising attribution plan, so when campaigns are done, we will have a true story on campaign effectiveness.
We do want to make sure your website is ready for the traffic we bring it, so we’ll ensure the pages are ready for conversion optimization. Compelling messaging. Proof points. Trust. And an easy call-to-action. Part of the process.
Now the plan. Based on all the input we get, we’ll lay out a robust media plan covering strategic recommendations that will drive leads, quotes, or sales. All channels are considered; TV, Radio, Digital, Search, Social, and More. All tracked. With top-notch planning and buying tools to support.
It’s not just executing the buys, but it also includes good faith rate negotiation that Founder Paul Mosenson is skilled at with around 30 years of success. Its our strength. Plus with digital media buying, we secure the best CPM/CPC.
The production process occurs while the media buying planning and buying is happening. Video, TV, scripts, banner ads, social ads, as well as landing pages and confirmations that all the tracking mechanisms work. And AI tools will be part of our creative development if needed.
Once measurement is in place, we start advertising and tracking conversions, conversion rates, cost-per-conversion, and more. Once enough data is gathered, we tweak buys and optimize campaigns- it’s all about performance; the NuSpark Media Group mantra.
We Track How They Get to You
Direct Click to Website
Calls to Your Business
Text Messages for Offers
QR Codes for Special Deals
We Track How They Convert and Buy
Mobile or Emailed Coupons
We Track How They Convert and Sign-Up
Apply or Sign-Up
- eCommerce Client: Transactions Up 70% 70%
- University Client: Enrollment Up 40% 40%
- Financial Services Client: New Accounts Up 25% 25%
- Retail Client: Sales Up 80% 80%
- National Weight Loss Program: Revenue Up 30% 30%
- Auto Insurance Client: Applications Up 25% 25%
- Supplement Product: Sales Up 40% 40%
- Consumer Goods Client: Conversion Rate Up 28% 28%
CEO, Owner, Founder or President?
Let’s Spend Your Budget Wisely, and Grow Revenue, so You Can Sleep at Night
CMO/Marketing Executive or Director?
Let’s Build a Relationship, Be a Team, and Make You a Rockstar
Ready To Get Started?
MEET PAUL MOSENSON
As the Founder of NuSpark Media Group, Paul Mosenson focuses on driving quality leads, sales, and revenue growth for both B2B and B2C clients.
His approach emphasizes Buyers’ Journey Optimization, and that means all marketing plans reaching the right audiences, with the right channels, with the right offers and messages, with the right creative, and building trust throughout the journey, which generates more leads, sales or conversions. Plus he manages robust analytics tools to measure and adjust strategies on an ongoing basis.
Paul has guided strategic media planning for local, regional, and national clients for 30+ years. Prior to starting NuSpark on 2010, Paul led the media team at AB&C Ad Agency in Philadelphia for 10+ years where he was Media Director. Prior to joining AB&C, Paul worked at Nutrisystem for 6 years managing media campaigns and revenue generation.
THE NUSPARK MEDIA GROUP DIFFERENCE
Steering the NuSpark Media Group with a keen eye on analytics, Paul dedicates his extensive experience to build strategies that are both data-driven and result-oriented. Mosenson’s pragmatic approach is evident in the way he leverages data to understand every subtle element that can potentially enhance lead quality and drive sales upwards. He adeptly combines innovation with tried and tested methods, offering strategies that are not only forward-thinking but also reliable.
Through in-depth analytics, he conceives campaigns that not only capture attention but foster engagement and loyalty. The solid results observed in Mosenson’s tenure with NuSpark Media Group are a clear testament to his focused approach, underscoring a commitment to not just meet but exceed the industry standards in media buying outcomes.
HERE’S THREE REASONS WHY YOU SHOULD CONSIDER ENGAGING WITH PAUL AND NUSPARK MEDIA GROUP
You Need More Leads, Sign-Ups, or Customers
Better Media Tracking = Better Decisions
Your Current Media Firm or Solution Just Isn’t Performing
There’s Plenty of Ways to Work with Paul Mosenson, Founder of NuSpark Consulting
At NuSpark Media Group; it’s not just about media buying, it’s also about tracking results with rigor, developing promotions and offers with you to drive more leads, apps, quotes, or purchases, and spending your budget wisely so we can make the proper marketing decisions and answering the question: Did it Work?
The guide will explain some key issues that can affect your marketing campaign performance, and some solutions to consider for short and long-term growth.
For both B2B and B2C clients, we are now embracing Generative AI to contribute to messaging and design elements. Couple cost savings mixed with today’s technology and a top-notch freelance creative team, and you get a robust plan (creative, offers, channels) that optimize campaigns.
Get High Level Creative Work at Scale with Freelance Creative Directors
A national alliance of Creative Directors, if needed, will provide creative direction and production, with AI included, to provide us with that combination of superlative marketing, creative, and design strategy. Your budget should be mostly media; and not creative costs.
and it’s called SparkCreative.
OTT Retargeting Strategy The essence of an OTT retargeting strategy lies in its ability to connect online user behavior with OTT platform advertising. This connection is primarily facilitated through data collected by tracking pixels embedded in websites and apps....
Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). While both are crucial, they serve different purposes and offer unique insights into the...
Introduction to Google's New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Designed to be the successor of Discovery campaigns, Demand Gen is an AI-powered tool that aims to...
Introduction Tracking the performance of your advertising campaigns is crucial for success. Google Ads offers a variety of call tracking options that allow businesses to measure the effectiveness of their campaigns in real-time. This article will delve into the...
Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let's face it, the...
Here's an overview of media and ad campaign planning; the NuSpark way, with a compelling process on how to drive sales and measure what works. I'm Paul Mosenson, CEO NuSpark Media Group, Media Director/Buyer: It's all about Performance &...
Trusted By Leading Brands