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Better Media Buys +  Better Measurement  +  Better Offers =

Better Results.

Is your business ready for takeoff?










Let’s give your sales a Nu Spark 


Ready for Lift-Off?

NuSpark Media Group exists to drive more and better qualified leads and a lift in measurable sales by building high performance growth strategies & media campaigns that increase revenue & profit. That simple.

And when campaigns are finished, you’ll have the answer to the question:

Did It Work?” So, we can optimize future campaigns, save your firm money, generate you more sales, and maximize profit.



The data-driven, results-driven Media Buying & AI Creative Agency for SMB. 

Explore Our Growth Services That Drive Results!


Whether you are an established brand or burgeoning business, NuSpark Media Group exists to give you access to best-in-class media and advertising services. Whatever your goals, let us help you exceed them. 

We Track How They Get to You

Direct Click to Website

Calls to Your Business

Text Messages for Offers

QR Codes for Special Deals

We Track How They Convert and Buy

Promo Codes

PopUp Offers

Mobile or Emailed Coupons

Lead Magnets

CEO, Owner, Founder or President?

Let’s Spend Your Budget Wisely, and Grow Revenue, so You Can Sleep at Night

CMO/Marketing Executive or Director?

Let’s Build a Relationship, Be a Team, and Make You a Rockstar


As the Founder of NuSpark Media Group, Paul Mosenson focuses on driving quality leads, sales, and revenue growth for both B2B and B2C clients.

His approach emphasizes Buyers’ Journey Optimization, and that means all marketing plans reaching the right audiences, with the right channels, with the right offers and messages, with the right creative, and building trust throughout the journey, which generates more leads, sales or conversions. Plus he manages robust analytics tools to measure and adjust strategies on an ongoing basis. 

Paul has guided strategic media planning for local, regional, and national clients for 30+ years. Prior to starting NuSpark on 2010, Paul led the media team at AB&C Ad Agency in Philadelphia for 10+ years where he was Media Director. Prior to joining AB&C, Paul worked at Nutrisystem for 6 years managing media campaigns and revenue generation.



Steering the NuSpark Media Group with a keen eye on analytics, Paul dedicates his extensive experience to build strategies that are both data-driven and result-oriented. Mosenson’s pragmatic approach is evident in the way he leverages data to understand every subtle element that can potentially enhance lead quality and drive sales upwards. He adeptly combines innovation with tried and tested methods, offering strategies that are not only forward-thinking but also reliable.

Through in-depth analytics, he conceives campaigns that not only capture attention but foster engagement and loyalty. The solid results observed in Mosenson’s tenure with NuSpark Media Group are a clear testament to his focused approach, underscoring a commitment to not just meet but exceed the industry standards in media buying outcomes.



You Need More Leads, Sign-Ups, or Customers

Better Media Tracking = Better Decisions

Your Current Media Firm or Solution Just Isn’t Performing

{..Paul's enthusiam and knowledge second-to-none...drove our revenue leaps and bounds...great media buyer...
Rick Obrzut, VP, Franchise Consultant
{...Paul gave us a robust media buy and helped with our conversion rate...We recommend Paul for any Commerce firm looking to ramp up revenue..
Jonathan Parker, Co-Founder
Lean Factor
{Our strong enrollment numbers lend further credence to the valuable work Paul and his team performed...
S. Maureen McGarrity, President
Holy Family University
{...great results as we grew our region...Paul's media buying expertise was thankful we used him...
Sarah Willoughby, Executuve Director
Greater Wilmington Convention & Visitors Bureau
{...loved working with Paul...such attention-to-detail....a media buying whiz...
Andrea Plaza, VP
United Teletech
{...grew beyond expectations...ran our digital and TV sales continue to climb....
Matthew Sulby, President
Unclaimed Diamonds
{...huge increase in online sales...loved the creativity and the results...recommended for any ecommerce firm...
Ron Richter, CEO

For both B2B and B2C clients, we are now embracing Generative AI to contribute to messaging and design elements. Couple cost savings mixed with today’s technology and a top-notch freelance creative team, and you get a robust plan (creative, offers, channels) that optimize campaigns.

Get High Level Creative Work at Scale with Freelance Creative Directors

A national alliance of Creative Directors, if needed, will provide creative direction and production, with AI included, to provide us with that combination of superlative marketing, creative, and design strategy.  Your budget should be mostly media; and not creative costs.

and it’s called SparkCreative.

Recent Blogs

Media & Ad Campaign Planning Overview

Media & Ad Campaign Planning Overview

Here's an overview of media and ad campaign planning; the NuSpark way, with a compelling process on how to drive sales and measure what works.    I'm Paul Mosenson, CEO NuSpark Media Group,  Media Director/Buyer: It's all about Performance &...

read more
Mobile Coupons to Drive Leads & Sales

Mobile Coupons to Drive Leads & Sales

  Mobile Coupon Strategy Overview Introduction An offer mechanism we can recommend are mobile coupons, deployed by our partner SlickText. Mobile coupon strategies stand as a potent tool to engage customers and foster sales. Leveraging platforms like SlickText can...

read more
Lookalike Audience Targeting. Pros and Cons

Lookalike Audience Targeting. Pros and Cons

Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing...

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Measuring Digital Media; The Lookback Window Strategy

Measuring Digital Media; The Lookback Window Strategy

Hello there, my fellow data wizards! I know you're as enthusiastic as I am about unlocking the secrets behind successful marketing campaigns. So, in today's adventure, we're setting sail into the expansive seas of digital marketing to demystify two of its hidden...

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Paul is a member of the national organization, the Performance-Driven Marketing Institute

Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents.  Paul advises startups and SaaS businesses on marketing and lead generation.