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A Passion for Growth

Accelerate Lead Generation & Launch Your Sales to New Heights

Welcome to NuSpark: Lead Generation, Media Buying, Customer Acquisition Services  for B2B, SaaS and DTC/B2C

Paul Mosenson, Founder, Marketing Consultant, Fractional CMO, AI Expert, Media Strategist, & a proven specialist in building cost-effective marketing & media campaigns that drive significant growth to your firm; no matter the industry.

Results with a Passion.

Solving Your Most Pressing Needs

Key Services

Comprehensive Media Campaign Management

NuSpark Media Group, led by Paul Mosenson, specializes in crafting and executing cost-effective media campaigns for SMBs. Utilizing a blend of AI tools and human expertise, we offer customized solutions for both B2B and B2C clients, ensuring optimized results and maximum ROI.

AI-Driven Lead Generation

NuSpark’s AI-powered lead generation programs, developed by Paul Mosenson, are designed to rapidly scale growth by providing highly qualified leads. Our GainForge suite integrates advanced AI tools with personalized marketing strategies, enhancing lead quality and driving significant business growth.

Proven Performance and Measurable Results

NuSpark Media Group delivers measurable success through innovative media buying and performance tracking. With a strong focus on analytics and optimization, clients benefit from increased leads, sales, and profitability, supported by detailed reporting and attribution modeling.

Personalized Cadences/Funnels

We create personalized email, call, or text campaigns that engage leads at every stage of the funnel,  using advanced approaches to ensure high open and conversion rates. Our funnel building ensures a smooth path from lead generation to conversion, leveraging data-driven insights to maximize marketing ROI and drive significant business growth.

Lead Magnets That Resonate

Our approach to lead generation leverages lead magnets and educational guides, now AI-assisted, crafted to attract and nurture potential clients through valuable content that addresses their specific needs. Our problem-solution-offer focus consistently drives high-quality leads by presenting targeted solutions and compelling offers that resonate with your audience.

Conversion Rates are Key

NuSpark Media Group emphasizes website conversion optimization to enhance campaign performance. Our approach to landing pages are to audit and refine them to increase closing rates, ensuring that visitors are effectively guided toward taking desired actions.


With Paul at the helm, you’ll have the answer to the question: 

“Did It Work?” 

So, he can optimize campaigns, save your firm money, and generate you

More leads, sign-ups, sales, and profit

More About Paul’s Passion & Dedication

A Passion for Media Buying

“From Strategy to Execution. Reach the right targets with the right message, then convert more leads and sales like never before. I optimize the entire buyer’s journey from click to sale or conversion. With my 30 years of experience and history of positive results, count on it.”

A Passion for AI and Growth

“AI is Here. Embrace it.  I treat it as a team-member; A VP of Ideation. We work together to ensure messaging is on point, and aligns with your brand.  Consider me as your “Fractional AI Officer.” At the end of the day, you’ll observe my passion for growth and results.”

A Passion for Optimization

“Ongoing marketing and campaign measurement. Is your website optimized for conversions or key events?  I ensure that. From marketing channels, to audience segments, to message and offers, to email marketing tactics,  everything is tracked with rigor. It’s my passion.”

 Our Key B2B Solutions

Generate Up to Triple Your Incoming Quality Leads.

You and Your Sales Team or SaaS Will Love That.

 Our Key B2C Solutions

Smart Media Buys, Smart Offers, Smart Measurement. Smart AI.

Generate New Customers Faster, and More Cost-Effective. 

You and Your Team Will Love That.

Introducing GainForge, our all-encompassing AI lead generation/customer acquisition suite of tools and workflows, designed to work together to drive business growth, for both B2B and B2C.

Or click the image below and demo one or more of our near 200 tools yourself. It’s not just the tools, it’s the strategies and workflows we put together for you. 

Who Can Use NuSpark Founder Paul Mosenson?  Many Targets but with One Promise:

Positive Results


Founder Paul Mosenson, with his extensive media campaign and B2B lead generation expertise, offers unmatched AI solutions and lead generation assistance, plus robust analytics, to complement Fractional Marketing, Sales, and Revenue Officers. Partnering with Paul as a strategic alliance can further grow your clients’ success. Ask about our win-win referral fees as well.

B2B, Tech, or SaaS Executive?

Our AI-powered lead generation programs are designed for tech executives aiming to scale growth rapidly. By leveraging advanced AI tools, we ensure a steady flow of highly qualified leads entering your pipeline. Our suite of AI solutions offers personalized marketing strategies, resulting in higher close rates and faster growth for your business.  Plus, take advantage of Paul Mosenson’s many years of experience driving growth for any B2B firm; at a fraction of the cost.

Executive at a B2C Firm?

Our performance media buying solutions, covering both digital and TV, are tailored for B2C executives looking to drive more leads and customers. By integrating advanced AI solutions, we optimize your media investments to maximize results. With robust reporting and attribution modeling, we ensure your marketing budget is spent wisely, delivering measurable success and higher ROI.

Sales Executive?

Sales Executives can significantly enhance their team’s performance by partnering with NuSpark Media Group. Combining Paul Mosenson’s extensive experience in lead generation with our AI suite, GainForge, we optimize the entire sales funnel. Our solutions drive more, faster, and higher quality leads to your sales teams, accelerating growth and delivering superior results. 

Marketing Executive?

With Paul’s extensive experience and passion for lead generation, he forms a strategic alliance with marketing executives to complement your team. Together, he helps CMOs and senior marketers achieve their goals more effectively, driving growth and optimizing marketing efforts with our advanced AI solutions plus everything else we offer to drive and measure growth. We are true partners, and now with AI, can accelerate your firm’s growth.

Ad Agency Leader?

Ad agencies can greatly benefit from Paul Mosenson’s years of experience in performance marketing across multiple industries. As a Fractional Media Director, outsourced media buyer, or AI solution contractor, Paul can seamlessly integrate with your team, contributing to client growth and enhancing new business pitches. His expertise and innovative approach make him an ideal complement to your agency’s success.

Recently Funded?

Recently funded firms can accelerate their growth with NuSpark Media Group’s AI-driven lead generation and media buying solutions. Founder Paul Mosenson’s expertise ensures that your new capital is wisely invested in high-impact campaigns. Our tailored strategies optimize your marketing efforts, delivering measurable results and driving business expansion.


Startups and scale-ups can benefit from Paul Mosenson’s extensive experience and AI-powered solutions to rapidly build market presence. Our lead generation programs are designed to provide a consistent influx of high-quality leads and sales, helping your business achieve significant growth milestones. Partner with us to leverage cutting-edge technology and strategic insights for accelerated success.

Private Equity Firm?

Private equity firms can enhance portfolio company performance with NuSpark Media Group’s specialized AI tools and media strategies. Paul Mosenson’s proven track record in driving growth ensures your investments yield maximum returns. Our comprehensive analytics and reporting provide clear visibility into campaign effectiveness, enabling informed decisions and strategic growth initiatives.

{...contributed to our conversion growth and increased ROI. Paul has also been very responsive, thorough... I would highly recommend him...
Ken Mller, Vice President
Perry Videx
{...always proactive, constantly looking to improve our campaigns...built a solid lead funnel...sales people are grateful!
Jamil Khan, Director of Product Marketing
Galileo Performance Explorer
{ his passion and his eagerness..built a solid lead gen engine...couldn't be happier with Paul and NuSpark...
Dan Catan, CEO
{...invaluable asset to our growth...drove quaity leads like never before...recommended highly for any firm looking to grow further...
Cache Merrill, Founder
{...fantastic lead generation expert...solid plan and strategy... I highly recommend Paul as a marketing partner...
Alex Carnevale, VP Operations
{...Paul's strategic insights and approach to crafting media campaigns have played a pivotal role in driving success for our pharmaceutical clients,,,
Rishi J. Kadiwar, VP
{..Paul's enthusiam and knowledge second-to-none...drove our revenue leaps and bounds...great media buyer...
Rick Obrzut, VP, Franchise Consultant
{...Paul gave us a robust media buy and helped with our conversion rate...We recommend Paul for any Commerce firm looking to ramp up revenue..
Jonathan Parker, Co-Founder
Lean Factor
{Our strong enrollment numbers lend further credence to the valuable work Paul and his team performed...
S. Maureen McGarrity, President
Holy Family University
{...great results as we grew our region...Paul's media buying expertise was thankful we used him...
Sarah Willoughby, Executuve Director
Greater Wilmington Convention & Visitors Bureau
{...loved working with Paul...such attention-to-detail....a media buying whiz...
Andrea Plaza, VP
United Teletech
{...grew beyond expectations...ran our digital and TV sales continue to climb....
Matthew Sulby, President
Unclaimed Diamonds
{...huge increase in online sales...loved the creativity and the results...recommended for any ecommerce firm...
Ron Richter, CEO
  • Professional Services Firm: Leads Up Monthly 25% 25%
  • SaaS Firm in AP Automation: Leads Up 60% 60%
  • Software Development Firm: Online Leads Up 100% 100%
  • Financial Services Firm: Revenue Up 50% 50%
  • Customer Experience Software: Leads Up 29% 29%
  • eLearning Platform in HR: ROI Up 57% 57%
  • Manufacturing Firm: Conversion Rate Up 100% 100%
  • SaaS Server Monitoring Software: Leads Up 101% 101%
  • eCommerce Client: Transactions Up 70% 70%
  • University Client: Enrollment Up 40% 40%
  • Financial Services Client: New Accounts Up 25% 25%
  • Retail Client: Sales Up 80% 80%
  • National Weight Loss Program: Revenue Up 30% 30%
  • Auto Insurance Client: Applications Up 25% 25%
  • Supplement Product: Sales Up 40% 40%
  • Consumer Goods Client: Conversion Rate Up 28% 28%

Why Paul Mosenson & NuSpark Media Group 

Personal Attention

Our approach to client management is characterized by a high degree of personal attention, reflecting our extensive experience in media campaign management. Our dedication to tailoring strategies specifically to the unique needs of each client ensures that their media campaigns are not only effectively executed but also resonate with their specific market. 

Innovative, Cost-Effective

NuSpark Media Group, under Paul Mosenson’s leadership, is renowned for crafting innovative and cost-effective media plans that maximize ROI for SMB businesses. Their approach combines cutting-edge strategies with meticulous tracking, ensuring that clients receive high-value media solutions tailored to their specific marketing goals and budget constraints.

Customized & Unbiased

We pride ourselves on our commitment to providing customized, flexible, and unbiased media solutions tailored to the unique needs of each client. This approach ensures that businesses of all types benefit from media strategies that are not only effective but also adaptable to the ever-changing landscape of media and marketing.

Key Industries We’ve Grown!

B2C or DTC


I Got the Tools

I Got the BrAIns

Your Team Will Love Me

Download Our Pitch Decks.  One for B2B, One for B2C, and a Special One on TV

Recent Blogs

Conversion Attribution. Spend Your Budget Wisely.

Conversion Attribution. Spend Your Budget Wisely.

Paul Mosenson: "Good evening, folks! I'm Paul Mosenson, and welcome to 'A Daily Show.' Today, we're diving into a topic that might sound a bit wonky but is super important if you're in marketing or running a business. We're talking about conversion attribution. I...

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Google Ads: Manual vs. Automated, and AI

Google Ads: Manual vs. Automated, and AI

A Daily Show with Paul Mosenson: Why Manual Google Ads Management Beats Automation Segment 1: Introduction Paul Mosenson: Welcome to "A Daily Show," where we take a closer look at the world of digital advertising. I'm your host, Paul Mosenson, and today we're diving...

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Pharma Websites and the Conversion Tracking Conundrum

Pharma Websites and the Conversion Tracking Conundrum

In the digital age, every industry leverages the power of the web. Pharmaceuticals are no exception. From healthcare professionals researching new drugs to patients seeking information on treatments, everyone turns to the internet for solutions. As a result, pharma...

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Google TV: What Is it and How to Advertise with CTV

Google TV: What Is it and How to Advertise with CTV

Advertising on Google TV through Google Ads: A Comprehensive Guide What is Google TV? Google TV is an advanced, smart TV platform developed by Google, designed to replace and enhance the older Android TV interface. It's built on the same underlying technology but with...

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Facebook Advantage+ Ad Strategy: A Primer for 2024

Facebook Advantage+ Ad Strategy: A Primer for 2024

Facebook Advantage+ Essentials: From Setup to Strategy Success Ever wanted a "set it and forget it" option for your Facebook Ads? Enter Facebook Advantage+, a powerful tool that leverages Meta's artificial intelligence (AI) to streamline your advertising process. What...

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Ready To Get Started?

Trusted By Leading Brands

Trusted By Leading B2B Brands

Paul Mosenson is a mentor for The Founder Institute. The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. To date, FI has helped launch over 6,000 companies across 200+ cities and six continents.  Paul advises startups and SaaS businesses on marketing and lead generation.

My Two Recent Books Published on Amazon

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Sample Video Ad Promoting GainForge

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